Associate Director, Us Max Access Strategy, Karxt
2 weeks ago
**Working with Us**
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
**Summary**:
The Associate Director Access Strategy is responsible for the design and implementation of market access tactics that deliver on the KarXT access Strategy as defined by the Director, US MAx Access Strategy for KarXT. S/he partners closely with KarXT brand & indication leads to design and implement strategy and monitor metrics with matrix partners (Brand Marketing, Trade/Dispensing, Field Sales, Market Access Strategic Accounts (MASA), HEOR and Reimbursement teams, Business Insights & Analytics). This individual will lead development and execution of plans and resources and will play an integral role for KarXT Access Strategy team, leading matrix collaboration and managing agency partners to successfully execute access strategy and tactics. This role is aligned to KarXT as a core brand team member, however, reports to US MAx directly as part of the Neuropsych Access Strategy organization
**Responsibilities**:
- Lead and foster collaboration with cross-matrix partners (marketing, HEOR, sales, analytics, access/reimbursement, medical affairs, etc.) to execute a comprehensive, best-in-class launch plan for KarXT in schizophrenia
- Identifying critical design elements of planned tactics to accelerate desired behavioral changes
- Coordination of operational planning for payer marketing plan and launch meeting in accordance with overall US KarXT strategy
- Innovative design of tactics informed by Market Research, BI&A and customer facing Value, Access and Pricing (MAx) and brand teams
- Development of tactics accomplished in partnership with MAx & brand teams, PReP team and external partners
- Ownership of tactics accomplished in partnership with PReP team per the PReP process
- Roll-out of tactics in partnership with field based teams (eg. Sales, ARMs, AEs) directly or via POA/launch meetings
- Manage agency and other vendors in development of promotional materials and tactics
- Contribute to the development and implementation of the annual brand planning and functional planning processes
- Coordinate efforts with Sales and Brand Team, AEs, BI&A, and Pricing & Contracting to develop pull through targeting, messages and tools to support brand launch/growth
- Review all payer-related field communications including serving as brand primary point person for Account Executives and Sales
- Manage Op Ex budget to ensure effective execution of tactics are aligned with brand plan
- Collaborate with training team(s) to develop training and supports MAx team on training, BMS tools and resources, market intel, policy landscape, etc., to ensure team is equipped to engage key customers on access topics.
**Qualifications**:
- BA/BS degree or equivalent. MBA and/or PharmD preferred
- 4 to 7 years of relevant marketing / brand management experience, customer-facing role in Market Access or relevant market access functional experience (eg. Pricing & Contracting, Reimbursement, Policy)
- Experience working in schizophrenia or other serious mental illness categories a plus
- Working knowledge of US government payor space required
- Exceptional interpersonal and communication skills to effectively and efficiently drive performance within a matrix organization, and form strong, productive partnerships
- Demonstrated ability to work across boundaries and partner with various stakeholders to build consensus and achieve results
- Experience and knowledge of promotional regulatory processes.
- Proven ability to adapt to new processes and adopt new capabilities (e.g., agile ways of working, modular content creation)
- Demonstrated ability to drive execution of key initiatives and meet all deadlines
LI-Hybrid
**Uniquely Interesting Work, Life-changing Careers**
**On-site Protocol**
BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:
Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Compa
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