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Sales Planning

3 months ago

Carlsbad, United States Columbia Sportswear Company Full time

**This is a hybrid position that requires working from prAna's Carlsbad HQ at least 3 days a week.
- ABOUT THE POSITION
- The Sales Planning and Analytics Manager will partner with a team of data-informed Digital Marketers to deliver and operationalize multiple data and business initiatives for prAna’s direct business, including eCommerce and retail. This role is responsible for enabling marketers, merchandisers, and site managers to optimize the business for growth through data driven insights and recommendations.
- The role is a partner to the VP of Global Direct to Consumer with high-level, confidential, and strategic communications. This role works closely with many areas of the direct-to-consumer business as well as cross-functionally with the finance, planning, wholesale and enterprise analytics and data teams.
- HOW YOU’LL MAKE A DIFFERENCE- Serve a key role owning and defining digital performance reporting and analysis while establishing best practice and standards in analytics for prAna’s eCommerce business-
- Design and deliver polished, in-depth analysis and reporting that provides actionable recommendations in line with business goals; develop measurement frameworks and set targets and benchmarks to help evaluate success within marketing programs-
- Monitor and provide best practices for improvements of conversion to optimize campaign success, in collaboration with Digital Marketing and Operations teams; propose, manage, and execute A/B tests and personalization strategies for site conversion optimization-
- Work with internal and external teams to identify areas of opportunity to grow, increase profitability and optimize program effectiveness-
- Champion business priorities and requirements, working with the VP of DTC and brand leadership to determine priorities; Raise functional considerations for prioritization and communicate relevant activities to the functional teams-
- Ensure timely sales forecast communication and partnership with direct marketing team and continually monitor sales effectiveness and sales trends to achieve overall performance targets-
- Oversee monthly site and marketing performance meeting to deliver results and recommendations to key cross functional partners (brand marketing and creative)-
- Proactively analyze sales performance and adjust targets as needed to contribute to annual sales execution and achievement of financial growth objectives are met. Present insights and recommendations to VP of DTC and Brand Leadership for final decision making and strategic planning alignment- YOU ARE- Well versed in working with all levels of management/teams, including but not limited to Executives, Directors, Managers, Analysts, Coordinators in a planning and analytics role to optimize business performanceA skilled analytics translator between brand business partners and technical teams-
- A savvy communicator who can resolve conflict, remove roadblocks, and lead decision-making when critical issues arise- YOU HAVE- 5-7+ years of experience in direct-to-consumer industry, preferably apparel-
- 3-5+ years management within business analytics, finance, and reporting-
- Experience working with a variety of information systems and data files, including large and complex files: analyzing file structures, using and creating file layouts, transforming raw data into finished products-
- Proficient with MS Outlook, Word, PowerPoint and Adobe Analytics, or similar digital reporting platforms; Demonstrated experience using advanced Excel features and techniques, and ability to teach others-
- Experience with modeling and developing functional reporting and dashboards, and an ability to interpret to make meaning from data to inform and develop future direction and sales growth drivers-
- Bachelor’s Degree in Management, Business, Finance, IS, Data Analytics, or equivalent- #LI-AD1
- #LI-prAna
- #LI-Hyrbrid
- This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company._

Salary Range: $104,700 - $175,000

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have