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Marketing Planner

4 months ago

Mount Laurel, United States TD Bank Full time

Work Location:
Mount Laurel, New Jersey

Hours:
40

Pay Details:
$86,840 - $139,360 USD

Line of Business:
Marketing

**Job Description**:
The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.

Depth & Scope:

- Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity
- Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
- Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
- Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
- Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists
- Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity
- Independently manages end-to-end functional programs
- Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
- Uses sophisticated analytical thought to exercise judgement and identify solutions
- Impacts the achievement of sub-function or business line objectives within the area they are accountable for
- Work is guided by policies and industry standards/methods
- Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
- Works autonomously as the lead and guides others within area of expertise

Education & Experience:

- Undergraduate degree or relevant professional certifications, designations, or equivalent required
- 7+ years relevant experience
- Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
- Knowledge of current and emerging competitor and market trends
- Knowledge of risk management environment, standards and regulations
- Ability to manage a budget and work within the constraints of that budget
- Ability to contribute to strategic direction of the function and provide advice to senior leadership
- Skill in mentoring, coaching and performance management
- Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
- Ability to exercise sound judgement in making decisions
- Ability to make an impact, influence and achieve results with effective negotiation, problem-solving and communication skills
- Ability to work collaboratively and build relationships across teams and functions
- Skill in using analytical software tools, data analysis methods and reporting techniques
- Ability to analyze, organize and prioritize work while meeting multiple deadlines
- Ability to work successfully as a member of a team and independently
- Ability to handle confidential information with discretion

Preferred Skills:

- Knowledge of/experience with B2B Marketing
- Experience with Marketing workflow process/tools/systems

Customer Accountabilities:

- Creates integrated marketing campaigns that meet business and marketing strategies and objectives
- Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
- Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
- Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
- Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
- Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
- Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
- Delivers and monitors results; ensures stated objectives are deli