Coordinator, Business Development, Babson Academy

6 days ago

Wellesley, United States Babson College Full time

The Coordinator, Business Development, will help drive open enrollment revenue and identify custom program or membership opportunities for the business development team. Specifically, the Coordinator will be responsible for qualifying leads across territories; understanding how to assess a university/university stakeholder’s needs/goals and customize responses to each prospect; being familiar with the full portfolio of Babson Academy open enrollment and custom program offerings; acting as the first point of contact for all inbound inquiries; and helping to move individuals from prospect to registered participant. This position exemplifies the “Access” component of Babson Academy’s mission and will help set the tone for the overall business development cycle; as such, the Coordinator is a key member of the business development team.

WHAT YOU WILL DO

Perform key customer service functions through prompt and professional response to prospects who express interest in Babson Academy programs or the Babson Academy in general.

Drive open enrollment registrations through proactive and timely communication and informed response to prospect questions.

Understand the life cycle of new marketing leads and educate and develop prospects until they are ready to register for an open enrollment program and/or speak with a Business Development representative about custom possibilities. Make connections to the appropriate Business Development representatives when leads reach the qualified stage.

Collaborate with sales and marketing team members on the development of an integrated and strategic sales approach (end-to-end).

Manage integration of Babson Academy sales and marketing efforts in Salesforce to increase the effectiveness of marketing campaigns and increase lead conversion.

Work with dedicated Business Development representatives to identify ongoing strategic targets.

Research target universities or organizations and prepare executive summaries to help Business Development representatives be informed ahead of their calls/meetings.

Diligently update Salesforce to stay current on leads and document all follow up activities.

Build awareness of and drive attendance at webinars and other live events.

Shadow Business Development Directors/Senior Directors in meetings and other activities to build additional knowledge and increased skills.

Assume additional responsibilities as required.

YOUR TEAM WILL INCLUDE

N/A

WHAT EDUCATION AND SKILLS YOU WILL NEED

Bachelor’s Degree

At least 1-3 years of professional work experience in sales, marketing, or business development support roles

Must have excellent communication, interpersonal, planning, and organizational skills which includes being an excellent writer, speaker, and listener

Ability to be flexible in an environment that is rapidly changing

Ability to become an informed and trusted guide on Babson’s programs in a matter of weeks, and the curiosity to keep learning about all its intricacies for the future

Ability to interface with a variety of constituencies including clients and prospective clients, managers, team members, students, temporary employees, faculty, trustees, vendors, and alumni requiring sensitivity, diplomacy, and cooperation in all interactions

Ability to be creative and think out-of-the-box and be highly self-motivated

Must have strong teamwork skills as well as a strong commitment to customer service

Must have strong commitment to maintaining consistency and quality of materials

Must have excellent attention to detail; ability to proofread and take ownership for work assigned

Ability to manage multiple tasks and to meet client deadlines

Ability to envision and propose new methods to perform tasks that support ET&A; take thoughtful risks; and accept new and ongoing initiatives, objectives, and solutions to gain sought-after results.

Ability to anticipate and embrace change; demonstrate willingness to achieve, acquire, and utilize new skills and challenging tasks; and is flexible in changing conditions.

Must have advanced computer skills including proficiency in Microsoft Office (Word, Excel, Access, Outlook/Calendar); advanced skills in PowerPoint, including the ability to design professional slides in PowerPoint; significant experience and expertise in presentation design tools

HOW AND WHERE YOU WILL WORK

This position is eligible for a hybrid work schedule

Ability to be flexible with hours; some early mornings or evening work may be required.

ADDITIONAL SKILLS YOU MAY HAVE

Knowledge of graphic design, and particularly the Adobe creative suite (e.g. InDesign) a plus though not required

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