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Marketing Manager- Paid Search

3 months ago

Niles, United States The Bradford Hammacher Group Full time

Overview:
**Impassioned Emboldened Infinitely Curious: The Bradford Exchange, part of The Bradford Hammacher Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years Our global organization consists of 8 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.**

**How you will contribute**:

- Develop, analyze, create, and optimize large complex paid search marketing campaigns against sales and A/S goals and identify profitable expansion opportunities. This role will also lead the planning of holiday promotions, communicate with our internal division contacts, and manage relationships with our vendor partners.
- Oversee the management of the Marketplace (Amazon / eBay) channel. Address and resolve urgent issues like performance notifications and suspensions. Buildout, manage, and optimize Sponsored Product Ad campaigns. Collaborate with Bradford’s Marketing, Customer Service, Order Processing, Creative, and IT Teams to maximize results. Discover tools to improve operational efficiency, testing opportunities, and new platform or other areas of expansion.
- Create analytical reports pertaining to campaign performance, provide recommendations to achieve strategic goals against KPIs, and present to senior management and cross-functional groups. Assist with quarterly reporting and slide preparation.
- Research paid search and marketplace trends and advancements within the industry to identify new betas and testing opportunities to present to team. Responsible for project management and maintenance of test schedules to ensure that tests are completed by set deadlines.
- Manage direct reports to manage all the responsibilities. Plans and organizes department tasks. Plans, assigns, checks, and approves work. Conducts performance evaluations and makes recommendations regarding unsatisfactory employees. Makes recommendations on hiring, salary adjustments, and promotions.
- Works with temporary agency in obtaining temporary staff and report on performance and attendance issues. Instructs and trains in methods and procedures. Share digital media channel expertise and train employees on daily processes, construction of reports, implementation of campaign launches, and best practices for decision-making pertaining adjustments of marketing campaigns.
- Perform monthly accounting reconciliations. Assist with development of budgeting, forecasting, and analysis of the overall channel performance. Participate in all management and leadership coaching programs provided by Bradford, in addition to working closely with direct manager, and seeking outside opportunities to further skills & education.

**What you will bring and skills that excite us**:

- 4-6 years’ experience.
- 2+ years’ experience as an Assistant Marketing Manager, Senior Marketing Specialist, or similar role.
- Comprehensive knowledge of managed digital media channel.
- Review and effectively optimized assigned digital marketing campaigns against A/S targets.
- Work independently on assigned tasks with excellent attention to detail, and proven ability to meet deadlines with little involvement from manager.
- Plan and collaborate with cross-functional teams to achieve shared strategic goals against set deadlines.
- Train direct reports on team processes, reporting, platforms & interfaces of paid search partners, and implementation of campaign launches.
- Demonstrated an ability to effectively lead and supervise a team as evidenced by role as an Assistant Marketing Manager.
- Ability to further enhance management and leadership skills through participation in coaching programs provided by Bradford, working closely with direct manager, and seeking outside opportunities to further skills & education.
- Develop knowledge regarding budgeting, forecasting, and analysis of the overall channel performance.
- Desire to diversify skillset to learn other platforms that help drive overall business.

**BHG at a glance**:

- **Our scale**: We have over 500 employees based out of our global headquarters right outside of Chicago, we have marketing operations in over 10 countries worldwide, and have over 32 million customers served.
- **Compensation and benefits: W**e offer a competitive compensation plan and great benefits, with some benefits starting from day 1
- **We own the company**: BHG is Employee Stock Ownership Plan (ESOP) which allows you to not only derive the benefits of working as an employee at The Bradford Hammacher Group, but also gain the benefits of being an owner.
- **Professional Development**: There is always room to learn We offer a Professional Development Program, a Mentor Program, and LinkedIn Learning to o