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Marketing Manager
3 months ago
**Sunny Health & Fitness** is an industry leading health and exercise-centric lifestyle brand that is dedicated to cultivating and empowering those within the fitness community. We believe fitness should be accessible to everyone, anywhere, anytime. Our goal is to enable and provide you with the tools you need to become better through a fulfilling fitness experience and lifestyle
We are looking for a highly experienced Marketing Manager to be in charge of the organization’s marketing ventures. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find a “voice” that will make a difference.
**Schedule: Monday-Friday 8:30 AM-5:30 PM (1 hour unpaid lunch)**
The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.
- Development and implementation of the Brand strategy.
- Developing the marketing strategy for new and existing products
- Overseeing implementation of the Marketing strategies, including campaigns, events, digital marketing, and PR.
- Direct, manage and coach the marketing team to establish plans, set priorities, execute to achieve marketing objectives, and ensure team members grow professionally.
- Working closely with the company’s Sales and Product Development teams; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
- Ensuring that the marketing objectives are implemented by the marketing team.
- Work closely with creative and production team to define marketing materials and programs.
- Highly experienced in Content Production and Editing to guide team.
- Manage social media presence and direct programs to improve social media reputation and recognition.
- Developing and delivering marketing and communications strategies for the organization.
- Undertake continuous analysis of competitive environment and consumer trends
- Control budgets and allocate resources among projects.
- Establish clear testing strategies and success metrics (traffic, subscribers, etc) for programs, regularly report progress, and explain how results will inform future direction
- Conduct general market research to keep abreast of trends and competitor’s marketing movements
**Qualifications, Skills, and Knowledge**:
- Bachelors or master’s degree in Marketing
- Minimum of 5 years’ experience in Marketing
- Proven track record of success in senior digital marketing roles.
- Experienced with online programs (SEM/SEO, CSE, Paid Social, Display, Affiliate, Marketplace)
- Confident, driven, and dynamic leader.
- Ability to spot original branding opportunities.
- Must be familiar with Social Media Marketing.
- Content Marketing Experience
- Experience working and finding Influencers and affiliates.
- Analytical and creative thinking
- Exquisite communication and interpersonal skills
- Up to speed with current and online marketing techniques and best practices
- Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google AdWords
- Very well versed in analytics and analysis
- Previous experience in B2B and/or B2C retail environment
- Previous experience in managing, growing, and mentoring a medium-sized team, including Marketing and Creative personnel.
**Benefits**:
- Medical, Dental, Vision Insurance.
- Life Insurance: Fully covered by the company.
- 401k matching, 100% match up to first 3% and 50% match for the next 2%. Eligible to enroll after six months with the company. 100% fully vested.
- Paid Sick Leave
- 7 Paid Holidays
- Paid Vacation
- Company provides discounts for fitness equipment for our employees.
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