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Brand Strategist

4 months ago

Bethesda, United States STONE RIDGE SCHOOL OF THE SACRED HEART Full time

Stone Ridge is seeking a **Content Strategist and Copywriter **to begin work on July 1, 2024.

Stone Ridge School of the Sacred Heart, a member of the international Network of Sacred Heart Schools, is a Catholic, independent college preparatory school for girls, Grades 1-12, with a co-educational Early Childhood Program, Pre-Kindergarten, and Kindergarten in Bethesda, Maryland. With over 750 students, and rooted in the Goals & Criteria of Sacred Heart education, Stone Ridge inspires young women to lead and serve, through lives of purpose that integrate faith, intellect, community, social action, and personal growth in an atmosphere of wise freedom.

The Content Strategist and Copywriter will be responsible for:

- Developing and executing a comprehensive content strategy for the School’s website that meets stakeholder needs, provides a cohesive user experience, and follows web best practices.
- Planning, writing, editing, and publishing content for the School’s website - including informational content for current students, families, and alumnae; marketing content for prospective families; and editorial content that tells the stories of our thriving community.
- Planning, writing, and collaborating in posting the written content for the School’s social media channels.
- Collaborating in concept development and writing scripts for video content, especially focusing on video content for use by the Admissions, Institutional Advancement, and MarComm teams.
- Maintaining the school’s Style Guide, updating as needed and ensuring written content from the MarComm office and all School partners follows the guidelines.
- Developing the thematic framework for the Stone Ridge Magazine with the Director and Associate Director of Marketing and Communications. Acting as lead writer and editor, and collaborating with other team members on the design and print process.
- Collaborating with colleagues, especially with members of the Admissions, Advancement, Arts, to write needed materials and tell School stories.
- Other copywriting and editing projects as assigned.

This individual will maintain content for the School’s FinalSite website, in that capacity, will be responsible for the following functions:

- Adding/removing/editing pages on the external and internal websites.
- Supporting faculty, parents, and the community on use of the website tools.
- Coordinating with the Brand and Design Lead on maintaining current photos, videos, and text on the website.
- Following digital accessibility guidelines and best practices.

Requirements/qualifications:

- A bachelor’s degree in Digital Design, Marketing, Communications, English or a related field and a minimum of three years of marketing, communications, content strategy, or copywriting experience
- Strong written, editorial, and oral communication skills and a demonstrated track record for collaboration, organization, and efficiency
- The ability to work under pressure to meet strict deadlines
- Thorough and precise work habits with a strong attention to detail and a commitment to mission-driven organizations
- A demonstrated ability to authentically capture and amplify a wide range of voices and embody a commitment to institutional diversity, equity, and inclusion
- A nuanced understanding of social media best practices and a keen eye for developing cultural trends
- Advanced skills in website content strategy

Preferred but not required skills:

- Experience in Catholic and/or independent schools
- Experience with and/or certification in digital accessibility and WCAG compliance
- Experience working with a project management system for workflow management

This position is a 12-month position. Salary is commensurate with experience.

**Benefits**:

- 401(k)
- 401(k) 5% Match
- Commuter assistance
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance

Schedule:

- 8 hour shift

Ability to Relocate:

- Bethesda, MD 20814: Relocate before starting work (required)

Work Location: In person