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Vp Demand Generation

3 months ago

Boston, United States Quadient Full time

Position Title: VP, Demand Generation

Location: Remote US (preference for eastern US)

The Vice President of Demand Generation develops, organizes, and helps coordinate the global marketing strategy for Quadient software solutions. The Vice President of Demand Generation is responsible for generating and accelerating qualified pipeline through effective planning and execution of campaigns and marketing initiatives that support new logo sales activities and customer expansion.

The Vice President of Demand Generation oversees the ICA marketing team across North America, Europe, and APAC and is the bridge between the Customer Solution teams, regional sales teams, and global marketing team (corporate, marketing operations, customer experience office) for the sole purpose of driving demand for Quadient’s Intelligent Communication Automation solutions - AP and AR automation, Customer Communication Management (CCM) / Customer Experience Management (CXM), and Intelligent Document Automation (IDA).

The Vice President of Demand Generation is a vital link, guaranteeing that the marketing strategy of Quadient software is implemented consistently for customer acquisition, customer retention & expansion, and partner marketing. The Vice President of Demand Generation is the most senior employee within marketing within their respective solution and reports directly to the CMO.

**Responsibilities**:

- Working closely with the regional sales teams and the global marketing teams on the creation and execution of the go-to-market strategy for the enterprise and small-medium business (SMB) - specifically related to demand generation and thought leadership campaigns within Quadient ICA.
- Ensuring all regional marketing activities adhere and align with corporate branding guidelines, strategies and core solution messaging aligned to CSO and global marketing standards
- Understanding pipeline funnel dynamics for enterprise and high-velocity sales cycles and making recommendations to optimize both funnels
- Driving a marketing mix of physical events, digital programs, and account based marketing strategies
- Regularly reporting and presenting the results (ROI) for all marketing campaigns and activities - weekly scorecard, monthly marketing review, and in quarterly reviews (marketing, regional, and solution)
- Working with a distributed team to update relevant business systems and monitor lead conversions, by region, by solution, and by segment
- Partnering with Mail Related Solutions (MRS) demand generation teams to drive and coordinate cross-selling demand generation campaigns
- Segmenting customer base based on firmographics, personas, and business characteristics
- Influencing and partnering with Quadient Sales Development Reps (SDRs) to ensure proper campaign follow up and tracking the full the lifecycle of campaigns
- Deploying customer-centric programs to drive upsell and usage within existing customers as well as turning customers into advocates (partnering with Customer Success Managers (CSM), CSO and corporate marketing)
- Planning and managing physical and digital events for lead generation and maximizing ROI
- Sharing best practices across regions, solutions, and with the global marketing team
- Creating marketing materials and content to support marketing and campaign activities.
- Coordinating with internal experts, such as designers, content authors, product experts and sales to drive and support all campaign activity
- Defining and working within a budget and reporting any overspend on a monthly basis
- Leading a distributed global marketing department by example - mentoring and coaching a diverse team

**Requirements**:

- Bachelors degree or higher
- Minimum 15 years of experience leading marketing communications and/or demand generation for software company at a global level
- Experience building global integrated marketing campaigns for a B2B software company focusing on the enterprise market and small-medium business. The person must understand and demonstrate success for both complex buying cycles of the enterprise market as well as SaaS solutions with shorter sales cycles.
- Able to conceptualize, develop, and execute demand generation programs
- A mixture of strategic, analytical, and execution (hands-on) skills
- Proven experience in digital marketing (for SaaS solutions) and account-based marketing strategies
- Drive a culture of accountability and track record of partnering with others to develop and execute programs
- Must be comfortable with data and using data to present ideas and initiatives
- Individual must be highly detail oriented, however be comfortable not controlling every detail
- Experience in Agile Marketing is a huge plus

This position has a salary range of:
$224,000.00 - $336,000.00

**Our Benefits Overview**:
Company subsidized Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan with Strong Company Match
- Life & Disability Insurance - Company Sponsored
- Paid Vacation, S