Marketing Analytics Specialist

2 weeks ago

Boston, United States MASSMUTUAL Full time

**Marketing Analytics Specialist, Marketing Analytics & Customer Insights**

**Full-Time; Boston or Springfield, MA**

**The Opportunity**

Are you highly analytical and a problem solver? Would you describe yourself as a strong collaborative leader? Do you want to be part of a team that encourages your growth, supports your ambitions, and prioritizes your own development? If so, keep reading - this opportunity is for you

As part of MassMutual’s Distribution Channel Marketing Analytics team, you will be working with cross-functional business stakeholders to analyze marketing efficacy. You will work with senior team members to generate analytical hypotheses, analyze marketing performance and generate actionable recommendations to support Marketing strategy as well as the day-to-day decision-making.

**The Team**

This position is part of the Distribution Channel Marketing Analytics team, sitting within the Marketing Analytics and Customer Insights group, which is responsible for marketing measurement and analysis to drive marketing strategy. We seek to do this in a high caliber team. Culturally, we look for individuals that challenge each other openly, regardless of level or role on the team and focus on data driven analysis and decision making. The team fills a critical role for the organization, and the work you will be doing will directly impact marketing strategy.

**The Impact**:
As a Marketing Analytics Specialist, you will:

- Monitor and evaluate the performance of your business partner’s marketing campaigns relative to goals and objectives
- Deliver concise, clear and actionable presentations and communications to decision makers
- Evaluate marketing campaign performance throughout the funnel and evaluate overall effectiveness and efficiencies across various channels and tactics
- Translate complex business questions into problems that can be solved through data to drive growth and profitability
- Build and enhance interactive reports to empower the marketing leadership team
- Utilize industry best practices to visualize data in a way that allows quick and easy insight

**The Minimum Qualifications**
- 3+ years of marketing or web analytics experience, with strong understanding of marketing measurement strategies and ROI calculations
- 1+ years of hands-on experience working with SQL, R, or similar tools
- 1+ years of experience building data visualizations and dashboards (Tableau, Power BI, etc.)
- 1+ year of experience with web analytics tools (e.g. Google Analytics, Snowplow)

**The Ideal Qualifications**
- Experience working with a variety of marketing data sources to build and assemble marketing campaign dashboards that align to campaign goals and objectives, while also allowing for exploratory analysis
- Experience extracting key insights and learnings, shaping them into informative stories, and using PowerPoint or similar vehicles to present to stakeholders
- Fast learner and a strong problem solver; ability to operate in a fast-paced environment
- Strong written & oral communication, and collaboration skills that enable clear and concise communication of data issues and analyses that can be understood by a broad audience
- Ability to build & maintain strong working relationships across cross-functional groups
- B2B marketing experience within financial services experience is a plus

**What to Expect as Part of MassMutual and the Team**
- Regular meetings with the Distribution Channel Marketing Analytics team and Marketing Analytics & Customer Insights Group
- Focused one-on-one meetings with your manager
- Access to mentorship opportunities
- Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups
- Access to learning content on Degreed and other informational platforms
- Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

LI-RS1

MassMutual is an Equal Employment Opportunity employer Minority/Female/Sexual Orientation/Gender Identity/Individual with Disability/Protected Veteran. We welcome all persons to apply. Note: Veterans are welcome to apply, regardless of their discharge status.

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