Channel Marketing Specialist
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
The Channel Marketing will work as part of a cross-functional team that supports the Cynet NA Indirect Sales Channel. The Channel Marketing must have excellent communication and organizational skills. In addition, individuals applying for this position must be flexible, display a rigorous work ethic, and thrive in a dynamic, fast-growing organization.
In the role of Channel marketer, you will be responsible for executing the plan and go-to-market strategy to drive sales growth and market share.
What Will You Do:
The Marketing Channels Specialist will report to the Head of Marketing in Italy. They will oversee and execute marketing activities for the channel, including demand generation campaigns and events, to achieve marketing targets and ROI.
Key responsibilities include:
- Supporting in driving co-branded marketing campaigns through key partners.
- Assisting Channel Account Managers in channel development.
- Confidently nurturing relationships with executives and marketing counterparts at our top channel partners.
- Creating channel marketing assets in alignment with the strategy and plan.
- Regularly evaluating competitive partner programs, events, and content.
- Tracking, analyzing, and reporting on marketing initiatives and activities.
Requirements:
· 3+ years of Channel Marketing experience, ideally within the Cyber Security market
· Good understanding of Channel ecosystem – specifically MSSP, VARs
· Experienced in executing effective marketing activities, including events of any type (seminars, roadshows, engagement initiatives, sponsored events, webinars, etc.)
· Result-oriented
· Excellent communication skills, ability to build professional relationships, and collaborate with a wide business ecosystem.
· Strong Excel and PowerPoint skills are imperative.
· Excellent interpersonal, communication, teamwork, presentation, and project management skills required.
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