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Director, Omnichannel Strategy and Analytics Lead

3 months ago

Madison, United States Bausch + Lomb Full time

**Bausch + Lomb (NYSE/TSX**: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the world—from the moment of birth through every phase of life. Our mission is simple, yet powerful: helping you see better, to live better.

Our comprehensive portfolio of over 400 products is fully integrated and built to serve our customers across the full spectrum of their eye health needs throughout their lives. Our iconic brand is built on the deep trust and loyalty of our customers established over our 170-year history. We have a significant global research, development, manufacturing, and commercial footprint of approximately 13,000 employees and a presence in approximately 100 countries, extending our reach to billions of potential customers across the globe. We have long been associated with many of the most significant advances in eye health, and we believe we are well positioned to continue leading the advancement of eye health in the future.

**Responsibilities**:
Ensure that Omnichannel strategy is translated to operational plan and delivered consistently across available channels using B+L proprietary Glimpse Omnichannel platform.

Coordinate and execute Omnichannel campaigns configuration and launch using all available channels. Lead best practice and knowledge sharing via effective reporting and communication.

Partner with Marketing Omnichannel leads and Salesforce liaisons to define scope and implement work required to enhance Omnichannel capabilities to drive customer engagement strategies through available channels.

Lead data science team responsible for maintenance and enhancement of NBA engine for Omnichannel platform.

Collaborate with analytics team to further improve targeting and segmentation practices and dynamic call plan.

Manage customer analytics dashboards summarizing customer acquisition, conversion and engagement metrics on Glimpse Omnichannel platform.

Ensure full understanding of legal and regulatory compliance landscape regarding digital communications and tools. Identify and mitigate risks in this regard, collaborate with compliance leads during campaign planning and delivery.

Provide data-driven recommendations to amplify customer engagement across both personal and non-personal channels to improve B+L sales.

Partner with Information Management team and Marketing omnichannel leads to define best practices and implement processes related to due diligence, data governance and oversight for non-personal third-party promotional data.

**Qualifications**:
Excellent verbal and written communication skills necessary

10+ years working experience in the pharmaceutical industry

Past experience in executing Omnichannel programs in the pharmaceutical industry is preferred

Masters (or PhD) or equivalent experience in Industrial Engineering, Information Science, or other quantitative disciplines

Sound knowledge of Machine learning, analytical methods/tools and digital

**Critical thinking**: cross functional Marketing/Max strategy and tactics elaboration and implementation

**Growth mindset**: curiosity, innovative demeanor, creativity, agility, learning appetite

**External focus**: customer relationship management, customer satisfaction orientation

**Note**: This role is eligible for our hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in our Bridgewater, NJ corporate office.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Job Applicants should be aware of job offer scams perpetrated through the use of the Internet and social media platforms.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.