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SEO Specialist

2 months ago

Katy, Texas, United States Bayone Full time
Job Title: Technical SEO Specialist

Bayone is seeking a highly skilled Technical SEO Specialist to join our team. As a key member of our digital marketing team, you will be responsible for developing and executing creative campaigns that drive in-bound links to our website.

Responsibilities:
  • Collaborate with SEO counterparts and leaders to create strategies, execute tactics, and launch campaigns that generate in-bound links to our website.
  • Prioritize tasks and manage deadlines in a fast-paced environment.
  • Perform keyword/topic research using tools like SEMRush to optimize content (articles, product pages, and category pages).
  • Utilize reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives.
  • Use Screaming Frog and other tools to conduct site-wide and page-level audits to identify issues and ensure the site is properly configured to maximize search engine visibility.
  • Identify and execute continual improvements on site structure, URL structure, page constructions, content, and keyword lists.
  • Present SEO recommendations for site redesigns, product enhancements, and new site features.
  • Optimize websites for search engines, real-time search, mobile search, video search, and image search.
  • Partner with external individuals and companies to drive in-bound links to our website.
  • Define and assist in development of content for syndication to third-party websites and info-graphics to publish on internal and external websites.
  • Perform competitive analysis and present findings in compelling ways.
  • Perform comparative analysis, track, and report results.
  • Partner with other members of the eCommerce team, external departments, and vendors to execute projects effectively and efficiently.
  • Develop a thorough understanding of Bayone policies, procedures, and safety rules.
Requirements:
  • 2+ years of SEO-specific experience required.
  • Curiosity with a desire to learn new things.
  • Not afraid to ask questions.
  • Knowledge of search engine algorithms and their effects on SERPs.
  • Experience developing and executing creative campaigns that encourage natural in-bound linking.
  • Demonstrated understanding of web analytics such as Google Analytics or Adobe Analytics and KPI's.
  • Familiarity with tools like Search Console, Screaming Frog, SEMRush, and Ahrefs.
  • High attention to detail, excellent organization skills, and efficient problem solver.
  • Proficient in Excel or Google Sheets.
  • Required to stay abreast of current SEO strategies, tactics, algorithm shifts, and trends.
  • Acceptable level of hearing and vision to perform job duties.
  • Utilization of HTML, CSS, and knowledge of JavaScript.
Education:
  • High school diploma or equivalent required.
  • SEO training experience preferred.
  • Bachelor's degree in relevant field of study or equivalent years of related work experience.