Business & Community Development Director

2 weeks ago

Germantown, United States SkyPoint Federal Credit Union Full time

About Us:
SkyPoint Federal Credit Union makes banking simple and accessible. A community-based financial institution, located in Montgomery County, Maryland, SkyPoint serves our members in the greater Washington D.C. metro region with a wide array of financial services, supported by technology, and offers great value, affordable fees, and rates through our member-owned structure. The only designated Community Development Financial Institution (CDFI) credit union in Montgomery County, SkyPoint helps our members and the community gain access to the financial services needed to prosper. Through our inclusive, expert, and compassionate team, we focus on removing banking complexities, and building empowering relationships with our members to help you achieve your financial goals with simple and accessible banking solutions.

**GENERAL SUMMARY**

The Business & Community Development Director is responsible for helping create and sustain membership growth and community impact initiatives. The Director will proactively identify community development needs for the low and moderate-income areas and build relationships with community partners and other resource providers to ensure the Credit Union’s product and service relevance with target markets to drive revenue growth and profitability by expanding the reach of SkyPoint FCU. In conjunction with the Chief Experience Officer is responsible for organizing and implementing the Credit Union's community development and engagement initiatives. Initiates and participates in membership events at all sites. Is responsible for being a brand ambassador for the Credit Union and participates in activities that increase brand recognition in the community.

**MAJOR RESPONSIBILITIES**
- Lead in the creation and documentation of the member acquisition strategy by leveraging the CU’s CDFI identity and historical relationship with Montgomery County’s government. Analyze and evaluate community Field of Membership dynamics and utilize to meet growth goals.
- Engage the Leadership team in conducting analysis of community development needs and form a responsive plan to address specific needs of underserved communities.
- Develop and implement programs that promote financial wellness, access to credit and savings to underserved communities. Develop a strategy designed to make positive contributions to the community while raising Credit Union awareness and membership growth
- Develop account strategies to identify opportunities with existing members for growth, cross-selling, and upselling.
- Collaborate with the marketing team to develop marketing materials, campaigns, and promotional activities to support new business growth.
- Monitor market trends, industry developments, and competitors' activities to identify potential opportunities for business growth and to mitigate risk exposure.
- Represent the Credit Union in all aspects of community outreach, including identifying opportunities to increase organization-wide engagement and strengthen the brand and reputation of the Credit Union.
- Have and enhance knowledge of, and relationships with, key community influencers such as advocates, policy and civic organizations, local-city-state governments, and other national, regional and local nonprofits that serve the needs of the underserved communities.
- Identify, build and maintain productive relationships with community partners involved in meeting community development needs. Assess whether community partners meet the Credit Union’s community development performance framework.
- Cultivate new business partnerships; arranges site visits and attends community events of partners on behalf of the Credit Union. Seek opportunities for collaborating with and connecting community constituents.
- Act as the primary point of contact for new business opportunities, addressing inquiries, conducting business reviews, and providing timely and accurate information.
- Responsible for establishing, nurturing and enhancing Credit Union partner relations by visiting their workplace and conducting on-going Credit Union benefit presentations and seminars. On an ongoing basis, advises the management team of outcome of meetings with partner officials and status of the partners or businesses interest in supporting the Credit Union.
- Educate members about features and benefits of SkyPoint FCU’s products and services, including new offerings, convenience services & promotions.
- Explain and demonstrates SkyPoint digital services for members. Responsible for accessing and becoming familiar with SkyPoint’s digital services suite.
- Coordinate activities with applicable Credit Union staff to include sponsor meetings, membership drives, etc. Participates in various outside functions that promote Credit Union membership.
- Deliver results for company goals and objectives as provided by the Senior Leadership Team.

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