Ex Director, Us Immunology Gi Marketing Lead
2 weeks ago
**Working with Us**
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
A skilled leader and accomplished marketer with customer focus to lead the commercial business for Zeposia in Ulcerative Colitis (UC), which represents a $1.0+ BN peak year sales opportunity in the US and Cendakimab in EoE which has the potential to launch in late 2025. The GI Marketing Lead will lead all aspects of in-line commercialization planning and execution for Zeposia in the treatment of UC and partner with the WW and US commercialization teams to prepare for & launch Cendakimab for EoE. The GI Marketing Lead reports directly to the Vice President, Neurology & GI Sales and Marketing. He or She will be accountable for managing a high-performance team of top talent and staffing, as needed, to develop and execute a full promotional plan to support solidifying Zeposia as the next step in UC therapy to the gastroenterology healthcare community and building a full commercialization launch plan for Cendakimab in EoE. In addition, this individual will lead collaboratively across a matrix organization inclusive of Sales & Sales Training, MAX, Regional Field Marketing, Medical, Customer Insights, Worldwide Commercial, Legal, Promotion Integrity, and our WW Customer Engagement Team. He or She will be accountable for leading the US MS matrix team and will manage, mentor, and coach the team developing and executing plans to deliver sustainable differentiation and accelerated growth of Zeposia in UC and rapid adoption of Cendakimab for EoE.
We are looking for a dynamic, performance-driven leader who cultivates a team-based, collaborative, customer/externally focused environment which promotes candor, innovation, and appropriate risk taking.
Key Responsibilities
Lead development and execution of the US GI strategy and communication platforms for Zeposia and Cendakimab, in collaboration with matrix team, including Worldwide, to ensure synergistic messaging and execution across the brands.
Manage brand/ indication-level operating expense decisions to ensure proper resource utilization across A&P spend and operating expense management.
Drive top-line forecasting and projection workstream for US Zeposia UC indication and Cendakimab US in conjunction with the Business Insights & Analytics team.
Continue to solidify BMS presence and leadership in gastroenterology through the development of a customer focused engagement plan, inclusive of a communication platform, that will clearly & succinctly convey the company's commitment to GI.
In collaboration with MAX organization, develop and implement comprehensive access strategy and plan, consistent with brand strategy and inclusive of payer access and patient services model.
Identify / retain top marketing talent and build GI professional promotions team.
Effectively analyze customer insights, brand performance, market trends, & competitive response to inform strategic plan which addresses key challenges and capitalizes on prioritized business opportunities
Foster strong, collaborative working relationships with external and internal customers
Collaborate with matrix BI&A team to identify and leverage deep customer insights
Develop and implement the strategic and tactical plans to promote Zeposia and Cendakimab to Healthcare Practitioners
Partner with WW Customer Engagement Team to optimize Marketing Mix & Channel selection.
Lead and mentor GI matrix team to communicate performance and strategy presentations to Leadership Teams
Provide commercial input to optimize the brand's US data / evidence generation plan
Qualifications & Experience
MBA or another Advanced Degree Preferred.
Minimum of 10 years of pharmaceutical experience with a minimum of 5 years of marketing experience.
Strong leadership skills to lead/contribute to the overall strategic planning and execution of key deliverables
Prior experience managing & developing high performing teams required.
Prior Health Care Practitioner marketing experience with demonstrated expertise in customer focus, insight mining, message development and marketing analytics required.
Proven track record of effectively and efficiently driving performance within a matrix organization with strong organizational, interpersonal, communication skills and executive collaboration required.
Ability to develop and manage strong customer relationships
Immunology experience strongly preferred.
Successful launch experience st
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