Social Media Marketing Specialist

2 weeks ago

East Greenwich, United States PMC Media Group Full time

**PLEASE NOTE... This is NOT a remote position.** This is an in-house position in East Greenwich RI. If you cannot commute to and from the office every day, please do not apply.

To better understand how a social media strategist works within a marketing agency, it’s important to first get a grasp on what exactly PMC Media Group does and is responsible for. Here’s the straightforward definition: PMC works with clients to develop and implement a variety of marketing strategies and campaigns. Needless to say, there are a lot of moving parts within a marketing agency. There are diverse projects, growing rosters of clients, and internal team members with varying levels of expertise.

PLEASE READ CAREFULLY BELOW TO MAKE SURE THIS POSITION FITS YOUR SKILL SETS PERFECTLY BEFORE APPLYING:
**PMC offers a wide range of services including, but certainly not limited to**:

- Brand development
- Social media marketing, content creation, custom design, and management
- Creative Design
- Content marketing
- Digital marketing
- Search engine optimization
- Search engine marketing
- Website design and development
- Website hosting
- Analytics and monitoring
- Media relations
- Event planning
- Video creation and editing
- Photography
- Graphic design
- Public Relations

**Sowhat’s the job of the social media strategist you ask?**

When you boil it all down, the primary role of our social media strategist is to ensure that our team is creating and delivering super engaging content that will drive ROI for each and every client. It sounds simple when you put it in plain language like that. But getting that job done actually requires a lot of work. Your typical social media strategist will wear a bunch of different hats and handle a variety of tasks.

**These might include**:

- Meeting with clients to understand their project goals and requirements
- Establishing and managing project scope
- Scheduling and hosting a project kickoff meeting, along with frequent check-ins
- Monitoring project progress and clearing roadblocks
- Double-checking all project deliverables for accuracy
- Sending progress updates to clients
- Delivering the final project and summary to the client
- Design social media strategies to achieve marketing targets
- Must be analytical and a strategic thinker
- Manage, create, and publish original, creative, and high-quality content
- Administer all client social media accounts ensuring up-to-date content
- Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with social, web and creative teams to create social ‘buzz’ regarding new product launches
- Facilitate client-company communications and spearhead conversations based on social media performance and recommendations
- Prepare monthly analytic reports and develop recommendation based on the insights
- Monitor user engagement and suggest content optimization
- Communicate with industry professionals via social media to create a strong network
- Collaborate with internal teams to integrate and maintain a cohesive social media strategy
- Stay up to date with new digital technologies and social media best practices

As you can see, there can be a lot of cooks in the kitchen for any given marketing project. That’s why one of the major responsibilities of a social media strategist is to streamline communication so everyone, whether internal or external, is on the same page.

**What skills do social media strategist need to have to work at PMC Media Group?**
- Collaboration and being a great multitasker are the two most important skills for this position
- You will need to be able to work effectively with many different individuals and teams
- It requires a healthy mix of technical and soft skills, which are broken down below

**Technical skills project managers need**:

- Solid knowledge of marketing strategies
- Solid knowledge of all social media platforms and their benefits
- Budgeting and forecasting
- Project management tools and dashboards

**Soft skills social media strategist needs**:

- Collaboration
- Communication
- Organization
- Time management
- Problem solving
- Conflict resolution

Think soft skills are just buzzwords or unnecessary resume fluff? Not quite. They carry a lot of weight in our hiring process, especially in a social media strategist position that leans heavily on these fewer tangible competencies. Soft skills are an essential and very important factor in PMC’s hiring decisions.

PMC Media Group depends on fulfilling promises to their clients, which means our team requires a detail-oriented person who can corral all the key players, deliver projects on time, and (perhaps most importantly) keep clients coming back.

**Qualifications/ Education**:

- Advertising agency experience strongly preferred but not required
- 1-3 years of relevant experience
- Bachelor’s degree (preferred but not required) in marketing, advertising, business management or similar discipline
- Experience

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