Head of Global Corporate Brand

3 weeks ago

Cambridge, United States Takeda Pharmaceutical Full time

Takeda is a global, values-based, R&D-driven biopharmaceutical leader committed to bringing better health and a brighter future to people worldwide. Our passion and pursuit of potentially life-changing treatments for patients are deeply rooted in over 240 years of heritage.

As the Head, Global Corporate Brand & Content, you will be responsible for defining and driving the global brand strategy and digital communications for Takeda. You will lead a team of brand, digital and content experts to enhance and protect the Takeda brand, showcase global leadership and create brand affinity across internal and external channels. You will report to the SVP, Global Head of Communications and work closely with senior executives, business units, functions and countries to ensure brand integrity and consistency across the enterprise.
- Define and drive global corporate brand strategy, brand architecture and positioning, as well as creative strategy and brand messaging for Takeda.
- Direct the research, planning and development of comprehensive corporate brand strategies to enhance and protect the Takeda brand, showcase global leadership and create brand affinity.
- Identify and capitalize on opportunities to activate the corporate brand and strengthen Takeda’s reputation in line with the company’s distinctive positioning.
- Oversee the creation editorial strategy; capturing and disseminating stories that inspire and excite our audiences; building affinity for the company and its people, products and services through storytelling.
- Direct the execution of global digital communications strategy, aligned with company purpose, philosophy and values.
- Advise and support content strategy and development, reporting accountabilities and governance of Takeda corporate websites.
- Oversee global social media channel governance, management, content strategy.
- Support the development and execution of brand initiatives across BUs/Functions/LOCs to ensure brand integrity and consistency across all external and internal channels.
- Oversee the management of corporate-level creative development for external brand-led communications and initiatives across channels.
- Oversee implementation of brand awareness campaigns and localization of global materials to US and Japan to achieve business goals.
- Ensure the corporate brand is aligned and brought to life through Takeda’s internal and external initiatives across the enterprise.
- Provide leadership to a team of brand and digital strategists, content creators, and managers.
- Lead and direct global brand team with responsibility for projects globally and across the US and Japan.
- Manage team development activities including performance reviews, quality conversations and EOY talent reviews.
- Design and own a feasible, flexible global brand and digital budget, monitor/report progress.

**Skills and Competencies**

Strategic Thinking: A skilled brand and communications strategy mindset continuously focused on business outcomes.

Crafts strategic, high-level company brand positioning linked to desired reputation and branding attributes.

Advises and offers expertise to senior executives to assist with risk management and strategic decision making in the company related to the Takeda brand.

Demonstrates ability to present complex ideas, strategies, and results succinctly and persuasively at the senior executive level.

Global understanding, acumen and the knowledge of how to work in an international structure and varied cultures.

Excellent creative and branding skills which consistently exhibit professional maturity, confidence and competence.

Uses in-depth audience understanding to review and edit brand assets and messages prior to being sent out for public or broad viewing.

Has a solid understanding of channel benefits and options, including emerging media.

Thoughtfully selects the most beneficial channel mix for the brand strategy depending on audience and desired brand outcomes.

**Qualifications**

A minimum of a bachelor's degree in communications, journalism, marketing, or a related field. An advanced degree is preferred.

A minimum of 15 years of experience in communications, preferably in the biopharmaceutical industry.

Proven track record of developing and executing strategic brand plans in matrixed environments.

Ability to interact with senior management, scientific experts and patient advocates appropriately, with confidence and ease.

Ability to influence others and drive alignment across diverse teams in matrixed environments.

Deep understanding of the global biopharmaceutical landscape, including the scientific, regulatory, commercial, and policy aspects.

Exceptional written and oral communications skills, with the ability to craft and deliver compelling messages for various audiences and channels.

Excellent stakeholder management skills, with the ability to build trust and influence across all levels of the organization and with external partners.

Strateg

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