Customer Marketing Associate

2 weeks ago

Birmingham, United States Royal Cup, Inc. Full time

**Customer Marketing Associate**
***
**Overview**

**COMPANY PROFILE**:
Royal Cup, Inc. is the proven leader in sourcing, roasting, blending, and distributing high-quality coffees and fine teas since 1896 and is the chosen partner for restaurants, hotels, offices, and commuters across the country. We are a family-owned business rooted in a longstanding tradition of coffee roasting excellence that takes pride in our unparalleled dedication to customer care.

We are a large, privately held national importer, roaster, and distributor of coffees, teas, and related products that have been in business for more than 125 years. Royal Cup, Inc. currently provides products, equipment, and service to restaurants, hotels, convenience stores, businesses, and individuals throughout the United States, and we are growing.

At Royal Cup, Inc. having a customer-centric focus is not simply a motto; our employees believe we each have a responsibility to provide outstanding service to our customers. Our customer-centric focus results in actions we live by that not only retain our current customer base but grow our presence with new, high-impact accounts across the country based on exceptional products and service.

We believe serving our customers well, serves us well. We are results-oriented and strive to not only retain our current customer base but grow our presence with new, high-impact accounts across the country by offering exceptional products and service.

Royal Cup Coffee and Tea strives to be sustainably minded and a good corporate steward in all business endeavors. It is also what others expect of us - our employees, our customers and vendors, our local communities, and the coffee and tea industry we help represent. This mindset permeates the actions we take today for tomorrow.

**BENEFITS**:
Royal Cup Coffee offers a competitive compensation plan and a comprehensive benefits program. On top of being a part of a well-caffeinated team, the benefits program includes healthcare, dental, vision, 401(k), company-paid life and disability insurance, Flexible Spending Account plan, select tuition reimbursement, paid parental leave, remote work opportunities, paid holidays, and vacation time. We also provide ongoing training that is designed to provide maximum success for our employees.

Royal Cup is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status. For individuals with disabilities who would like to request an accommodation, please contact us at 1-800-366-5836.

** & RESPONSIBILITIES**:
In this role, you will provide Customer Marketing leadership with a focus on customers, sales, research, and insights. This role is responsible for coordinating and executing all customer marketing activities in partnership with Sales and Equipment. As the Customer Marketing Associate, you will be a dedicated partner, who can work autonomously, focused on customer insights and marketing & sales principles to grow the book of business through acquisition, growth, and retention strategies. You will support cross-functional team projects in support of Marketing or Foodservice Leadership Team Initiatives. This role will report to the Senior Customer Marketing Manager

Key Responsibilities Include:
**Voice of the Customer**:

- Works collaboratively with Sales, Equipment, and the Senior Customer Marketing Manager to develop Customer Driven Solutions for the marketplace.
- Develops an in-depth knowledge of category offerings and communication tools to meet customer expectations that are aligned with company efficiencies and positioning.
- Delivers against established KPIs and metrics.
- Marketing Point of Contact for assigned key customers.

**Sales Partner**:

- Works cooperatively with the Senior Customer Marketing Manager to develop a coordinated marketing strategy, ensuring all marketing goals are aligned with the Sales Strategy.
- Accountable for collaborating with assigned Sales Divisions.
- Prepare bi-annual benchmarking reports for sales business units.
- Create marketing materials to support customer, sales, and equipment opportunities.

**Research, & Insights Management**:

- Develops tools and solutions that align with KPIs, revenue, and profit targets.
- Generates customer, channel, and sales trend updates for key meetings or periodic updates.
- Provide industry insights to establish Royal Cup as best in class manufacturer and supplier.
- All other duties as _assigned._

**POSITION REQUIREMENTS**:

- Minimum of a bachelor's degree in Marketing, Business, or another related field preferred (Equivalent combination of education and experience will be considered.)
- 5+ years of relevant experience in the food service industry and B2B marketing preferred.
- Coffee or Tea experience a Plus.
- Superior written and verbal co

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