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Associate II Marketing Technology
1 month ago
* This position can be virtual or hybrid
Responsibilities:
- Execute specific elements of the integration roadmap with minimal direction
- Build UTMs to support campaign tracking with minimal direction
- Implement cross-platform workflows with minimal direction
- Create and maintain marketing lists for a variety of print and digital media
- Clean, standardize and upload data from a variety of sources
- Merge, de-dup data from multiple sources
- Compile and distribute all marketing leads to wholesalers
- Process enhancements for list development, UTMs & Leads
- Build dashboards and visualizations within PowerBI
- Bachelor's degree in marketing or related field
- 3 - 5 years of experience in the development of workflows, dataflows, or marketing technology integration
- 1 - 3 years of experience creating marketing lists
- Experience with marketing automation or related marketing technology (preferred platform Eloqua)
- Experience in business intelligence and analytics.
- Experience actively using Microsoft SQL Server or other database platforms.
- Experience using PowerBI or other visualization tools
- Experience translating marketing campaign specification into list specifications (inclusion, exclusion, deduping).
- Demonstrated experience in data manipulation and transformation
- Experience using Excel for compiling and manipulating data. Understanding of different file formats (text, CSV, etc.) and accessing data in relational database platforms required.
- Experience identifying and connecting dependencies across functions or technologies
- Impeccable attention to detail
- Demonstrated ability to multi-task, prioritize and effectively manage within a deadline driven environment
- Ability to collaborate effectively with functional team members
- Enjoy solving process and architecture challenges
- Works well under pressure and tight deadlines
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