Marketing Manager

4 weeks ago

Birmingham, United States Wrapsody Full time

Marketing Manager


Content Creation:


Comfortable with taking pictures and video on phone

Good eye for photography and aesthetics of business

Visiting store locations and taking photos of product, displays, and events

Organizing content on Google Photos

Talking with Wrapsody store locations weekly for content needed


Graphic Design: 


(Proficient in Canva Pro and Adobe Photoshop)


Create graphics for promotional events for socials, emails, and print ads

Design printed marketing materials such as bookmarks, mailers, enclosure cards, etc

Create daily Instagram stories

Editing logos and branding suite in Photoshop as needed for printed materials

Design various materials for store promotions, events, etc.

 


Social Media:


Maintain consistent brand image on all Wrapsody platforms (Facebook, Instagram, Tik Tok, occasionally Pinterest)

Schedule in feed post with picture and caption through Meta Business Suite or Later

Post stories daily 

Update and manage content calendar 

Conduct market research weekly to stay on top of trending content

 


Marketing:


(Proficient in Klaviyo, Google & Meta Ad Manager)


Digital Ads - Google Ads and Facebook/Instagram

Print Ads 

Execute email and sms marketing campaigns

Promote upcoming events, sales and promotions, through social media and Klaviyo

Conduct influencer collaborations and prepare content proposals

Oversee Influencer Marketing and budget

Coordinate promotions, events, and partnerships to expand our reach

Measure and report performance of all marketing efforts, providing insights and recommendations for improvement

 


Customer Service:


Respond to social media comments, messages, and inquiries in a timely and professional manner while maintaining excellent customer service

Update automated messages on social media chats to make sure information is correct

Respond to emails and SMS messaging from customers through Klaviyo

Build and nurture relationships with customers, influencers, and partners.

 


Collaboration:


Attend weekly calls with Wrapsody team to discuss upcoming events

Communicate daily with store locations regarding materials or content needed

Collaborate with Web Manager to ensure posts are linkable on Instagram and Facebook

Maintain strong relationships with local press to promote store openings, events, & news submission

 


Strategy:


Update and plan content calendar daily

Analyze campaign and social media post performance

Attend required marketing and strategy meetings with Wrapsody upper management and external business partners as needed

Create strategies for online and in store goals

Organize Marketing and Events calendar 

Develop and implement strategies to grow our online community.

 


  • Proficiency in Microsoft Office, Google Suite, Canva Pro, Shopify, Photoshop, Instagram, TikTok, Facebook, Meta Business Suite, Klaviyo

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