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Social Media/ Website Coordinator

3 months ago

Moreno Valley, United States A Green Alternative Full time

Job title

Social Media/Website Coordinator

Team/department

Marketing team

Reporting directly to

Store Manager, General Manager

Level

Intermediate

About

A Green Alternative was founded to provide accessibility to unique and well-researched cannabis products, we offer the best of the best brands with the most curated menu.

Description

Are you a creative marketing enthusiast? Look no further A Green Alternative, a leading destination for premium cannabis products and customer experience, seeks a passionate Media/Website Coordinator to join our team.

As a Media/Website Coordinator, you'll play a vital role in spreading the word about our exceptional products and creating unforgettable experiences for our valued customers.

**Responsibilities**:

- Planning and Executing marketing strategies
- Planning Curated cannabis content
- Manage social media Algorithms, SEO, Cannabis Content Regulations
- Creating 1-3 month Content Calendar
- Ecommerce Activations and Website Management
- Managing Marketing Team to execute tasks effectively

Main tasks

**Execute marketing strategies**:

- Collaborate with the marketing team to implement innovative marketing campaigns that align with our brand's values and target audience. Your creativity will shine as you contribute to developing engaging promotions, digital advertising, social media content, and other marketing initiatives.
- Communicate campaign objectives, timelines, and deliverables to the sales team and provide instructions on their use or promotion
- Work closely with various departments, including sales, operations, and compliance, to ensure marketing efforts are cohesive and aligned with company goals. Support cross-functional initiatives and maintain open communication to drive collective success.

**Content creation and curation**:

- Create compelling and informative content that educates and engages our customers about the benefits and variety of cannabis products.
- Develop blog posts, product descriptions, graphic design, video content, and social media activation while adhering to industry regulations and guidelines.

**Social media management**:

- Oversee our social media platforms, including _**Facebook, Instagram, Twitter, and more**_. Social media expertise is crucial to curating engaging content, responding to customer inquiries, and fostering a positive online community.

**Creating Content Calendars**:

- A social media content calendar needs to be regularly updated and maintained to maximize our reach to a local audience.

**Ecommerce Activation and Website Management**
- Needs to design and build our website for both AGA locations
- Needs to maintain our websites for accuracy and updates.
- Need to have a plan of action on how to use our Website and Ecommerce to drive sales, educate our customers, and work with our social media platforms to maximize our local reach

**Requirements**:
**Education**:

- A bachelor's degree in marketing, business administration, communications, or a related field is preferred. Relevant coursework or specialization in digital marketing can be beneficial.

**Cannabis Industry Knowledge**:

- Familiarity with the cannabis industry is essential to understand its unique challenges, regulations, and target audience. Knowledge of products, strains, consumption methods, and current market trends can be valuable. Proven experience in marketing in a regulated industry will be evaluated as an asset.

**Marketing experience**:

- Prior experience in marketing, advertising, or related roles is usually required. This may include experience with digital marketing, social media management, content creation, market research, campaign planning, and execution.
- Excellent written and verbal communication skills, with an ability to craft engaging and informative content.
- Familiarity with analytics and reporting tools to measure campaign performance.
- Knowledge of cannabis products, strains, and the legal landscape is preferred but not required.
- Creative thinking, problem-solving abilities, and a passion for staying updated on marketing trends and best practices.

**Project coordination**:

- Strong organizational and project management skills are necessary to plan, execute, and monitor marketing campaigns within deadlines and budgets. The ability to prioritize tasks, multitask, and work in a fast-paced environment is often required.
- Collaboration and teamwork are essential in marketing coordinator roles. Working effectively with cross-functional teams, agencies, vendors, and external partners is vital for successful campaign implementation.

Call-to-Action

At A Green Alternative, we foster a positive and inclusive work environment where collaboration and creativity are encouraged. We offer competitive compensation, opportunities for professional growth, and a chance to be part of a thriving industry. Plus, you'll have the unique opportunity to contribute to the destigmatization and education surrounding cannabis.