Senior Social Media Content Creator

6 days ago

Spring Valley, United States PeopleLift Full time
Job DescriptionJob DescriptionJob Title: Senior Social Media Content Creator & Community Manager

Job Description:

We are seeking a highly experienced Senior Social Media Content Creator & Community Manager to join our team. This top-level role requires a seasoned professional with extensive experience in creating engaging content, growing social media accounts, managing communities, and handling public relations and reputation management.
The ideal candidate will have a proven track record of success in building and executing social media strategies that drive account growth, enhance brand reputation, and contribute to higher search engine rankings for the company’s website on Google and Microsoft search properties. The individual will work closely with customer support teams to ensure timely responses to customer inquiries and issues, maintaining a strong, positive brand presence online.

Key Responsibilities:
  1. Content Creation & Social Calendar Management:
    • Develop, create, and execute high-quality, engaging content across all social media channels (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.).
    • Plan and manage an organized and effective social media content calendar that aligns with marketing and brand goals.
    • Collaborate with design, marketing, and product teams to ensure consistent messaging and visuals across all social platforms.
  2. Community Management:
    • Engage actively with online communities to foster loyalty and brand advocacy.
    • Respond to customer inquiries and feedback on social media in a timely and professional manner, working closely with customer support to resolve any issues that arise.
    • Monitor social media platforms for trends, conversations, and brand mentions, providing strategic recommendations to increase engagement and account growth.
  3. Account Growth & SEO Contribution:
    • Implement strategies to grow social media followings, increase engagement, and boost the company's social media presence.
    • Work closely with the SEO team to ensure social media activities contribute to improved search engine rankings for the company’s website.
    • Use tools and techniques that ensure the social media profiles rank highly on search engines for relevant keywords.
  4. Reputation Management & PR:
    • Handle all social media public relations, ensuring a consistent and positive brand image.
    • Address customer feedback, inquiries, and complaints with a proactive, problem-solving approach, escalating issues to the appropriate internal teams when necessary.
    • Maintain the brand’s public image by addressing potential social media crises in real-time and creating strategies to manage negative PR.
  5. Collaboration with Customer Support:
    • Collaborate with customer support teams to address customer issues and inquiries that arise through social media channels.
    • Ensure customer issues are responded to promptly and resolved efficiently, helping to maintain a positive brand reputation online.
  6. Analytics & Reporting:
    • Track, analyze, and report on key social media metrics (engagement, growth, sentiment, etc.) to measure success and ROI of social media efforts.
    • Adjust strategies based on data-driven insights to continually improve account performance and social media ROI.
Qualifications:
  • 5+ years of experience in social media content creation, community management, and account growth.
  • Proven experience in PR and reputation management, handling customer inquiries, and managing potential social media crises.
  • Strong understanding of social media algorithms and best practices for account growth and engagement.
  • Expertise in managing and creating social media calendars and working with cross-functional teams to align content with overall marketing strategies.
  • Excellent communication skills, with a proactive approach to customer engagement and problem resolution.
  • Experience working with SEO teams to align social media efforts with search engine optimization goals.
  • Proficiency in using social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics tools to track performance and make informed decisions.
  • Strong writing and editing skills to craft compelling and engaging posts that align with brand voice and goals.
  • Ability to multitask and prioritize tasks in a fast-paced environment, while maintaining high attention to detail.
Preferred:
  • Experience in working with customer support teams or roles directly involving customer service.
  • Familiarity with tools for social listening and reputation management.
  • Knowledge of SEO principles and how social media activities impact search rankings.
If you are passionate about social media, community engagement, and reputation management, and you're looking to make an impact in an innovative and dynamic company, we’d love to hear from you. Our client is an EEOC Employer and encourages all minority groups to apply.

Our client is an EEOC Employer and encourages all minority groups to apply.

By applying to this job, as part of our typical recruiting process, from time to time, we may contact you regarding positions that we feel are a good fit for you or engage with you during the recruiting process via SMS text message. Message and data rates may apply, depending on your mobile phone service plan. At any time you can get more help by replying HELP to these texts, or you can opt-out completely by replying STOP. Our Terms of Service are available at www.peoplelift.com.

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