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Associate Marketing Manager, Global
3 months ago
DePuy Synthes Companies of Johnson & Johnson is recruiting for an Associate Marketing Manager, Global & US Growth Marketing - TECA + Sports, located in West Chester, PA.
DePuy Synthes, part of the Johnson & Johnson Medical Devices Companies, provides one of the most comprehensive orthopedics portfolios in the world. DePuy Synthes solutions, in specialties including joint reconstruction, trauma, craniomaxillofacial, spinal surgery and sports medicine, are designed to advance patient care while delivering clinical and economic value to health care systems worldwide.
DePuy Synthes Trauma is the worldwide leader for products treating orthopaedic trauma and other bone deformities. The company is headquartered in West Chester, PA and Solothurn, Switzerland and employs over 1,000 people worldwide.
**Responsibilities**:
**Commercial Results** - Achieve worldwide business plan objectives of sales, net income, gross profit, inventory and price on an annual basis. Handle expenses within budget. Increase company’s leadership position in trauma market.
**Brand Strategy** - Contribute to the development of brand strategies for products, services, programs and other key initiatives, including establishment of value proposition, targeting & segmentation, positioning, product launch and lifecycle management.
**Product Launch** - Leading and implementing impactful product launches including the development of brand and price strategy, promotional plan, product training plan (salesforce & surgeons), product forecasting, inventory roll-out plan, sales tools, etc. Lead coordination with Regional Marketing teams and other key partners.
**Market & Customer Insights and Analytics** - Use primary and secondary data to analyze market, industry, and technology trends. Identify relevant threats and opportunities and develop actionable competitor analysis and derive strategies. Partner with Business Insights to implement market research initiatives around customer needs and product validation. Stay connected with market needs through frequent interaction with customers (co-travel with sales consultants, attendance at industry meetings, review medical journals, etc.)
**Portfolio Planning & Product Development** - Contribute to multigenerational portfolio plans aligned to company strategy. Partner with R&D and Strategic Alliance counterpart to lead product development programs. Responsible for product scope, providing design inputs, validating product design, and development of launch messaging and materials, set configurations, etc. Leverage strong understanding of product development process and functional areas (quality, regulatory, etc.) to ensure on-time launches.
**Business Development** - Identify external partners to target for acquisition or strategic partnership to fill gaps in the portfolio or create competitive differentiation. Develop business cases to gain internal support for proposed partnerships/acquisitions.
**General Business Support** - Develop positive relationships with surgeon customers and key targets. Partner with Professional Education & Tradeshow groups to build promotional plans around key events and provide on-site support. Partner closely with Franchise Marketing and Sales Teams to capture input on customer needs and ensure strong alignment with product and company strategy. Be responsive in responding to requests from customers and sales consultants. Work collaboratively with functional areas and Strategic Partners to ensure business issues are addressed.
**Qualifications**:
- A minimum of a Bachelor’s Degree is required.
- 4 years of business experience (preferable within Marketing or Product Development) and strong proficiency in Microsoft Office Suite is required. Knowledge around copy approval of marketing materials is desirable.
- Experience launching new products, services and programs within a regulated environment is preferred.
**Johnson & Johnson Family of Companies are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.
