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Content Strategist, Financial Services

4 months ago

Washington, United States Industry Dive Full time

**Company Description** Informa** is one of the world’s leading knowledge providers. We create and deliver highly specialized information through publishing, events, training, market intelligence, and expertise, providing valuable knowledge to individuals, businesses and organizations worldwide.

**Informa Tech** informs, educates, and connects the technology community through world-class research, training, events, and media. A vibrant community of over 1,000 colleagues across 19 locations, we’re dedicated to inspiring the tech community to design better, to build better.

Which is why we champion you, the individual, to make an impact through change and innovation. Life at Informa means more freedom and fewer barriers. Our entrepreneurial spirit runs deep, encouraging our team to stick their hands up to spark innovation or get stuck in to deliver amazing results. It’s time to feel the impact of your work and enjoy making a difference. Are you ready to start your future, today?

**Industry Dive **is a leading business journalism company. Nearly 13 million decision-makers across 20+ competitive industries rely on its exclusive insight and analysis delivered through 26 publications. Industry Dive was founded in 2012 to provide business leaders with the information they need to move industries forward. Our team of reporters, editors, designers, and marketers delivers insights and programs that spark innovation, fuel growth and shape agendas in every industry we cover.

As a **Content Strategist, **you will be responsible for helping clients achieve their marketing goals by developing compelling, valuable content and advising on content marketing strategy. In this role, you will develop campaign-focused products such as playbooks, promoted stories, and webinars. You will also be dedicated to several enterprise annual client accounts, which may include high-level strategy and ideation, pitching and developing licensed and original article content for client-owned blogs, design and video creation, and more.
- Serve as lead strategist for some annual client programs, which includes driving and overseeing content production as well as advising clients on content marketing strategy to help them meet their unique goals
- Ideate on content pitches, leveraging your knowledge of the financial services industry
- Edit written content assets for style, clarity, tone, and relevance to client goals
- Own the successful production and delivery of content products (e-books, promoted stories, surveys, webinars, etc)
- Consistently review performance data to provide data-driven insights and recommendations for content direction
- Project manage production timelines across all assigned projects
- Organize and run project kickoff calls with clients
- Act as the designated point of contact for clients, responding to and managing client requests
- Oversee licensed content curation
- Collaborate closely with your co-strategists, program team, and content director to manage client expectations and resolve escalated client issues
- Manage and collaborate with freelance writers and editors

**Qualifications**
- 3-4 years of experience in a content marketing role
- Knowledge of the financial services industry
- Comfort within a very client-facing role
- Strong project management skills
- Ability to manage multiple projects, multitask, and work within tight deadlines
- Work well on a team but also be able to take ownership of independent projects
- Growth mindset and a positive attitude

**Additional Information**:

- The salary for this role is 70000 - 80000 depending on experience._

**Why work at Informa**

**Our benefits include**:

- Learning and development plan to assist with your career development
- 15 days PTO plus 10 national holidays, 2 floating holidays, 4 days for volunteering and a day off for your birthday.
- An additional 10 days of sick time
- Competitive Benefits with 401k match
- Paid parental leave
- Bright and friendly staff who are all “expert’s experts” and additional training and development for helping you achieve your career aspiration
- ESPP - become a shareholder