Field Sales Representative

2 weeks ago


Phoenix, United States Mike's Hard Lemonade Full time

Responsible for executing all aspects of MABI portfolio brand plans in the assigned market. Implement wholesaler plans, execute distributor incentive programs, and ensure key account execution. Market area(s) will be defined and comprised of one or more distributors.

**POSITION RESPONSIBLITIES & REQUIREMENTS**:

- In market work: 4.5 days per week with DM level influencers at distributors.
- Execute all aspects of sales plan with wholesaler network. Execute brand plans and programming by working with District Manager level influencers at their distributors.
- Responsible for tracking and reporting on-going and consistent market conditions, conditions through MABIlity tool.
- Weekly retail/market recap of execution and performance, providing manager feedback on market using MABIlity tool.
- Work with team mates on regular basis in the field. Provide best practice sharing and coordinate in market execution/activation drives against key market/account initiatives, new item launches and/or distribution drives.
- Responsible for brand execution at the market level. Brand standards to include pricing, shelf placement, cold box placement, display, draft and bottle placement.
- Keep abreast of competitive trends and report appropriate developments.
- Monitor and evaluate personal performance on a monthly basis to identify and develop personal areas for growth.
- Consistently demonstrates MABI Way to sell (Taste the Difference, MABI meetings, DAP3, and Performance Dashboard)
- Fully embodies the MABI One culture (5Vs, 5 Cs,27mm cases)
- Responsible for management of own operating and T&E expenses within company guidelines
- Monthly Focus:

- 18 days (90% of time) ensuring retail execution, surveying (with key influencer of the wholesaler), evaluating distribution, display and ad feature execution.
- 2 full days (10% of time) managing all administrative requirements due on a monthly basis (fiscal responsibility, distribution tracking, program execution tracking and performance management) as well as all local initiatives.

**QUALIFICATION & SKILL REQUIREMENTS**:
**Experience**: 0 to 2 years

**Experience Description**:

- Mobility is mandatory as high performers will be rewarded with new opportunities over time that will in most cases require continued relocation
- 1-2+ years’ experience working with wholesaler in beverage category or CPG (preferred)

**Skills**:

- Strong Analytical and math skills for budgeting, analysis, etc.
- Microsoft Office (PowerPoint, Word & Excel) - ability to develop and present
- Ability to travel as necessary

**Education Qualifications**:
Bachelor's Degree


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