Director of Digital Marketing, Digital Experience

4 weeks ago

Aliso Viejo, United States Metagenics Full time

⠀:
**About Metagenics**

Metagenics believes in helping people live happier, healthier lives by realizing their genetic potential. It’s why, when we defined Metagenics’ Mission, Values, and Vision, we started with our company’s own DNA. United by purpose and core values (Integrity, Authenticity, Respect, Diversity & Inclusion and Healthy & Happiness) the Metagenics’ team is dedicated to providing effective nutritional products and solutions, for healthcare professionals.

**People Culture First**

We believe the way we do business is as important as the business we do; that a company in the nourishment business should nourish its people, too. So, we incorporated healthy, sustainable care into every dimension of our culture. Our diverse and expansive team are a prime example of the power of a people-first approach. We know first-hand, when an organization prioritizes internal growth and fosters empathy, its people come together to set an example of what the world can become.

⠀:
**The Role**

We are seeking a dynamic and innovative Director of Digital Marketing, with a focus on Digital Experience, to join our North America marketing team on our journey to create a best-in-class digital experience for our customers and partners. In this role, you will act as a strategic business partner to Marketing and cross-functional teams, guiding the development and execution of marketing programs, content strategies, and digital initiatives. You will work across teams to advance utilization of our Test and Learn program and personalization capabilities, owning the translation of ideas and hypothesis into functional business requirements, deploying conversion rate optimization tactics that drive revenue lift and digital evolution, and reporting on post-release effectiveness. This role will be key in driving innovations in how we reach customers and optimize the effectiveness of digital marketing and site content, as measured by the content's ability to advance customers through their journey. You should be a digital storyteller, operate analytically, think outside the box to identify opportunities, and have a passion for creating engaging and seamless digital

experiences that help improve lives of our target audience.

**Key Responsibilities**

**Integrated Digital Marketing Strategy & Vision**:

- Ensure digital marketing initiatives are closely aligned with overarching business goals and objectives.
- Collaborate with marketing teams to develop integrated omni-channel campaigns that deliver consistent messaging and experiences across all digital touchpoints, driving brand awareness, engagement, and conversion.
- Monitor performance of digital marketing campaigns and identify opportunities for optimization, refining targeting, messaging, and creative assets based on audience behavior and preferences to maximize ROI and drive continuous improvement in campaign performance.
- Identify and recommend opportunities for innovation and differentiation in the digital landscape.
- Collaborate closely with cross-functional teams, including marketing, analytics, product development, and IT, to ensure alignment of the digital roadmap and drive execution of strategic initiatives that directly contribute to revenue growth, market expansion, and customer satisfaction

**Customer Experience Improvement & Optimization**:

- Develop a deep understanding of our customers, their behaviors and purchase journeys
- Mange optimization of digital platforms to ensure a seamless and intuitive user experience that enhances customer satisfaction, reduces friction points in the user journey, and increases conversion rates.
- Leverage data, analytics, and customer insights, in partnership with the CRM Data Analytics & Insights Manager, to implement personalization strategies across digital touchpoints, delivering tailored content, product recommendations, and offers to individual users and customer segments to enhance customer engagement, loyalty, and lifetime value.
- Stay abreast of emerging technologies and industry trends, exploring opportunities to innovate and differentiate our brand in the digital landscape, helping to position Metagenics at the forefront of digital innovation and drive a competitive advantage in the market.

**Data-Driven Decision Making**:

- Leverage data analytics and insights to drive decision-making across digital initiatives, analyzing KPIs, customer behavior, and market trends, to identify optimization opportunities, iterate on strategies, and measure impact of digital investments.
- Lead Test & Learn program, experimentation, and iterative improvements, to ensure continuous optimization of digital experiences, UI/UX, creative content, and campaigns accordingly to maximize ROI and drive sustainable growth.

**Site Experience & Merchandising**:

- Oversee site merchandising strategies to optimize product discovery and navigation on digital platforms.
- Curate product collections, highlight promotions, and o

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