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Director, Marketing
4 months ago
Arrowhead Pharmaceuticals, Inc. (Nasdaq: ARWR) is a clinical stage biopharmaceutical company that develops medicines that treat intractable diseases by silencing the genes that cause them. Using a broad portfolio of RNA chemistries and efficient modes of delivery, Arrowhead therapies trigger the RNA interference mechanism to induce rapid, deep, and durable knockdown of target genes. RNA interference, or RNAi, is a mechanism present in living cells that inhibits the expression of a specific gene, thereby affecting the production of a specific protein. Arrowhead's RNAi-based therapeutics leverage this natural pathway of gene silencing.
Arrowhead's corporate headquarters is in Pasadena, CA with research and development teams in Madison, WI and San Diego, CA. Our employees are nimble, science-driven innovators who are collaborating to bring new therapies to patients in need.
**The Position**
Let's do something amazing together The Director, Marketing will play a pivotal role in the commercial launches of Arrowhead's leading investigational cardiometabolic medicines - Plozasiran (siRNA targeting APOC3) and Zodasiran (siRNA targeting ANGPTL3). These molecules have demonstrated compelling clinical data to date and are in late-stage development for the treatment of various grievous conditions, including Familial Chylomicronemia Syndrome (FCS), Severe Hypertriglyceridemia (SHTG), Familial Hypercholesterolemia (FH), and cardiovascular disease risk reduction.
In this role, you will help lead the development and execution of strategic and operational marketing plans for our cardiometabolic franchise. Reporting directly to the Executive Director of Marketing, you will play a crucial role in shaping our overall strategy. You will also ensure effective communication and alignment with cross-functional departments to ensure a successful product launch.
Patients are counting on us to deliver with speed and excellence. Do you have what it takes to make a major difference in their lives?
This role is based in Pasadena, California, with an expectation to be in office 5 days a week.
- Responsibilities_
- Support the launch of Plozasiran and Zodasiran, including, but not limited to product positioning, campaign development, message development, and omnichannel promotions across HCP and patient audiences as part of core launch-planning activities.
- Prioritize, develop, and implement market development tactics that drive knowledge and awareness of unmet needs among key customer segments.
- Implement integrated marketing campaigns across all channels, including HCP promotions, patient marketing, digital, and online media.
- Support brand planning, including situation analysis, competitive landscape, strategic priorities, and tactical launch plans.
- Develop and execute omnichannel campaigns and microtargeting/next-best-action programs.
- Work closely with Market Access to promote Arrowhead's patient support services program.
- Partner closely with Medical Affairs for the development and implementation of strategic and executional plans, including peer-to-peer programs, educational webinars.
- Help build and implement the speaker bureau including operations, content, roll-out, training, and ongoing management in partnership with cross-functional partners.
- In partnership with Medical Affairs, plan and execute congress activities and Opinion Leader engagement to drive marketing campaigns to support the launch strategy.
- Support the planning and execution of sales meetings.
- Partner closely with the Business Analytics team to create market insights, optimize communication to customers and achieve strategic launch objectives.
- Manage agencies, including creative, agency of record, media, digital, peer-to-peer; accountable for project timelines and budgets; participate in monthly budget forecasting meetings. Ensures budget aligns with planned annual spend.
**Requirements**:
- Bachelor's degree in a business-rated, marketing and/or life sciences field.
- 8 years of progressive commercial experience in biotechnology or pharmaceuticals, including strategic marketing and sales.
- Proven track record in product launch planning and accelerating brand uptake.
- Strong experience in personal promotions, digital multichannel marketing, HCP & patient marketing, and strategic planning.
- Proven ability to be action oriented, self-motivated with track record of being an enthusiastic and effective team player with experience leading and influencing others to ensure successful outcomes.
- Demonstrated innovation and creative thinking skills to drive results.
- Strong collaboration skills within commercial teams and with cross-functional teams (Medical, Access, Finance, Legal, Regulatory).
- Ability to work collaboratively in a matrixed, team-based environment, with strong organizational and time management capabilities.
- Demonstrated ability to coordinate, prioritize and handle multiple priorities and projects simultaneously with keen
