Performance Marketing Manager

2 weeks ago

Long Beach, United States OBAGI COSMECEUTICAL LLC Full time

**Who We Are**:
Obagi Cosmeceuticals is an industry leading, ~$120M dermo-cosmetic brand that provides transformational skin care products clinically formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles. A 35-year legacy backed by science and innovation to protect and enhance skin tone and texture. Ranked No. 1 and widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, Obagi remains a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.

**What We Need**:
Obagi is seeking an experienced Performance Marketing Manager to own the online and offline demand generation activities for Obagi Medical USA. Responsible for all paid search, paid social, display/native, YouTube, affiliate, direct mail, and Amazon Seller Central, this person will maximize all performance channels, including but not limited to: productivity, company strategy, consumer insights, and data analytics.

**What You’ll Do**:

- Manage the SEM Program and day to day advertising operations, continuously evaluate and optimize marketing spend and channel allocation: hands-on development, testing, and optimization of all digital marketing activities.
- Oversee and provide guidance to external digital marketing agencies and partners to execute on strategy and spend profile that aligns to business goals.
- Ensure fiscally-sound execution of our customer acquisition budget, inclusive of maximizing ad spend based on LTV and CAC.
- Analyze data to derive insights and drive impactful marketing and business decisions.
- Lead tactical execution of all paid media; operating in close partnership with the digital team to improve conversion rates from paid efforts and full ownership of Amazon’s channel strategy.
- Review and evaluate existing marketing channels and strategies; develop and test new channels and strategies based on industry trends and best practices to determine investment depth and prioritize improvements to drive customer acquisition.
- Work with eCommerce & Social team members to optimize for social commerce.
- Evaluate the effectiveness of all performance marketing channels and create a strategic measurement framework that supports both operational and long-term decisions.
- Translate performance marketing data into new ideas, consumer insights, and innovation possibilities.
- Collaborate with various teams (Marketing, eCommerce Operations, CRM, Creative Producers, and Business Analytics) and Brand Managers to plan and execute high-impact creative, ensure consistent brand voice, and understand results.
- Report on channel strategy performance against KPIs, identifying opportunities for continuous improvement and channel optimization.
- Brief in content requests based on audience learnings, brand initiatives, analytics, and platform specific efficiencies.
- Own Amazon channel strategy against marketing calendar and monitor topline performance to meet business objectives.

***What You’ll Need**:

- A bachelor’s degree from an accredited university required; a focus in Marketing, Advertising, Communications, or similar related fields strongly preferred.
- At least 5+ years of demonstrated success managing multi-tactical paid media plans (SEM, shopping, display, social, and affiliate) using data and insights.
- Deep understanding of CAC, LTV, and ROAs using MTA modeling.
- Intermediate understanding of P&L statements and prior experience managing paid media budgets, preferably for an omnichannel DTC company.
- Excellent vendor management and relationship building skills with key platform partners.
- A creative mindset with a keen eye for detail regarding design layouts, influencing creative, copy, and UX strategies.
- Strong qualitative, analytical, and critical thinking skills with demonstrated use of analysis and metrics to drive continuous improvement and decision making.
- Exceptional organizational and prioritization/time management skills; demonstrated ability to work under pressure to meet deadlines.
- Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly.
- Proficiency in Microsoft Office and other technologies (CCPA) and advertising networks: Google, Meta, Criteo, TikTok, Pinterest, Amazon Seller Central, DSP).
- Possess an energetic, positive attitude that encourages a team and supports the growth and professional development of others.

**Physical Requirements**:
These demands document the physical requirements of a specific job. Criteria may include: Lifting, Carrying, Push/Pull, Sitting/Standing (In

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