Senior Associate, Professional Marketing
4 weeks ago
Who We Are:
Obagi Cosmeceuticals is an industry leading, ~$120M dermo-cosmetic brand that provides transformational skin care products clinically formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles. A 35-year legacy backed by science and innovation to protect and enhance skin tone and texture. Ranked No. 1 and widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, Obagi remains a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.
What We Need:
Obagi is seeking a seasoned Senior Associate, Professional Marketing, to join our dynamic, creative, and rapidly growing Marketing Team. The ideal candidate will have prior experience owning brand strategies and implementing tactical programs that support field sales and marketing efforts.
What You’ll Do:
- Collaborate with the Director of Professional Marketing to develop promotional plans based on brand and activation calendar, execute promotion set up, and analyze promotional data and findings.
- Assist with the set-up, testing, and forecasting of promotions for our professional channel and Boxout.
- Partner directly with Boxout and Supply Chain/Operations teams to order products, evaluate inventory needs to fulfill order requirements, and establish contingency plans related to product orders.
- Brainstorm new ideas for loyalty perks (executes perks based on calendar), specific to our Physician and professional channels and report on relevant trends and behaviors to enable data driven decision making.
- Segment target audiences to enable a more personalized and effective experience.
- Plan events and forecast for product needs for business building seminars.
- Create field assets such as sell sheets, flyers, banners etc. in collaboration with designer(s).
- Assists in tradeshow and booth planning and manage timeline and shipments for events/shows (products, assets, etc.).
- Collaborate with various teams to create Obagi gift sets.
- Maintain the schedules for key product development projects, materials development, and training plans related to the execution of new product launches.
- Update Field Marketing Service templates and collaborate with our graphic design team to evolve offerings and the execution of new templates on a quarterly basis.
- Support the planning and execution of Business Building Webinars.
What You’ll Need:
- A bachelor’s degree from an accredited university required; a focus in Marketing, Advertising, Communications, or similar related fields strongly preferred.
- At least 2+ years prior experience in the health/beauty industry required; experience with B2B skincare brands highly preferred.
- Advanced understanding of online and offline retail sales, analytics, and performance channel marketing.
- Prior experience partnering with outside vendors on sourcing gift ideas and branded merchandise.
- A creative mindset with a keen eye for detail regarding design layouts and copy.
- Strong qualitative, analytical, and critical thinking skills with demonstrated use of analysis and metrics to drive continuous improvement and decision making.
- Exceptional organizational and prioritization/time management skills; demonstrated ability to work under pressure to meet deadlines.
- Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly.
- Proficiency in Microsoft Office and other technologies (Visio and MS Project Manager) highly preferred.
- Possess an energetic, positive attitude that encourages a team and supports the growth and professional development of others.
Physical Requirements:
These demands document the physical requirements of a specific job. Criteria may include: Lifting, Carrying, Push/Pull, Sitting/Standing (In Place); On Feet, Walking, Bending, Turn/Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out)/Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters. Communicating over the telephone for eight hours.
Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified. All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.
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