Performance Marketing Manager

1 month ago

Long Beach, United States OBAGI COSMECEUTICAL LLC Full time
Job DescriptionJob Description

Who We Are:

Obagi Cosmeceuticals is an industry leading, ~$120M dermo-cosmetic brand that provides transformational skin care products clinically formulated to minimize signs of skin aging, address dark spots, hyperpigmentation, fine lines, and wrinkles. A 35-year legacy backed by science and innovation to protect and enhance skin tone and texture. Ranked No. 1 and widely recognized by US dermatologists and plastic surgeons for its clinical excellence and science-backed approach, Obagi remains a leader in the beauty space and operates as an innovative, global, omni-channel luxury consumer products business with sales distribution to physicians, wholesale partners, retail outlets, Amazon, and direct-to-consumer (DTC) channels. On a mission to create a global, best-in-class multi-brand, multicategory portfolio, Obagi will continue to redefine the future of skincare. We are Obagi. Fearless. Together.

What We Need:

Obagi is seeking an experienced Performance Marketing Manager to own the online and offline demand generation activities for Obagi Medical USA. Responsible for all paid search, paid social, display/native, YouTube, affiliate, direct mail, and Amazon Seller Central, this person will maximize all performance channels, including but not limited to: productivity, company strategy, consumer insights, and data analytics.

What You’ll Do:

  • Manage the SEM Program and day to day advertising operations, continuously evaluate and optimize marketing spend and channel allocation: hands-on development, testing, and optimization of all digital marketing activities.
  • Oversee and provide guidance to external digital marketing agencies and partners to execute on strategy and spend profile that aligns to business goals.
    • Ensure fiscally-sound execution of our customer acquisition budget, inclusive of maximizing ad spend based on LTV and CAC.
  • Analyze data to derive insights and drive impactful marketing and business decisions.
  • Lead tactical execution of all paid media; operating in close partnership with the digital team to improve conversion rates from paid efforts and full ownership of Amazon’s channel strategy.
  • Review and evaluate existing marketing channels and strategies; develop and test new channels and strategies based on industry trends and best practices to determine investment depth and prioritize improvements to drive customer acquisition.
  • Work with eCommerce & Social team members to optimize for social commerce.
  • Evaluate the effectiveness of all performance marketing channels and create a strategic measurement framework that supports both operational and long-term decisions.
  • Translate performance marketing data into new ideas, consumer insights, and innovation possibilities.
  • Collaborate with various teams (Marketing, eCommerce Operations, CRM, Creative Producers, and Business Analytics) and Brand Managers to plan and execute high-impact creative, ensure consistent brand voice, and understand results.
  • Report on channel strategy performance against KPIs, identifying opportunities for continuous improvement and channel optimization.
  • Brief in content requests based on audience learnings, brand initiatives, analytics, and platform specific efficiencies.
  • Own Amazon channel strategy against marketing calendar and monitor topline performance to meet business objectives.

What You’ll Need:

  • A bachelor’s degree from an accredited university required; a focus in Marketing, Advertising, Communications, or similar related fields strongly preferred.
  • At least 5+ years of demonstrated success managing multi-tactical paid media plans (SEM, shopping, display, social, and affiliate) using data and insights.
  • Deep understanding of CAC, LTV, and ROAs using MTA modeling.
  • Intermediate understanding of P&L statements and prior experience managing paid media budgets, preferably for an omnichannel DTC company.
  • Excellent vendor management and relationship building skills with key platform partners.
  • A creative mindset with a keen eye for detail regarding design layouts, influencing creative, copy, and UX strategies.
  • Strong qualitative, analytical, and critical thinking skills with demonstrated use of analysis and metrics to drive continuous improvement and decision making.
  • Exceptional organizational and prioritization/time management skills; demonstrated ability to work under pressure to meet deadlines.
  • Comfortable operating in a fast paced, ever-changing environment; someone who thrives in ambiguity and adapts quickly.
  • Proficiency in Microsoft Office and other technologies (CCPA) and advertising networks: Google, Meta, Criteo, TikTok, Pinterest, Amazon Seller Central, DSP).
  • Possess an energetic, positive attitude that encourages a team and supports the growth and professional development of others.

Physical Requirements:

These demands document the physical requirements of a specific job. Criteria may include: Lifting, Carrying, Push/Pull, Sitting/Standing (In Place); On Feet, Walking, Bending, Turn/Twist; Kneeling; Squatting; Crawling; Climbing; Reaching (Out)/Reaching (Up), Grasping, Wrist Turning; Pinching; Finger Manipulation, Hearing, Talking, Working with a computer for eight hours, Working in close quarters. Communicating over the telephone for eight hours.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of job requirements, so classified. All employees may be required to perform duties outside of their normal responsibilities, from time to time, as needed.

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