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Marketing Specialist

3 months ago

Calabasas Hills, United States The Cheesecake Factory Full time

**Overview**

**_ Eligible for a hybrid work schedule split between home & office._**

You may know us as a company with great food You may also know us from being named to the FORTUNE Magazine “100 Best Companies to Work For®” list since 2014

As a Marketing Specialist, you'll play a pivotal role in supporting the Marketing team and play a key role in enhancing our brand's presence and engagement across various platforms. This role may also involve supporting a variety of other marketing initiatives to contribute to our overall strategy.

Reporting to the Senior Marketing Manager, you will work with a Marketing team of 19, located in Calabasas Hills, CA, supporting the Marketing function for a $3.4 billion public company with over 300 restaurants and more than 47,500 staff members.

**_
You’ll thrive in this position if you’re:_**
- ** A Skilled Time Manager**: you’re skilled at juggling multiple projects at one time while prioritizing tasks to meet deadlines.
- ** Exhaustively Meticulous**: you have an unrelenting attention to detail, leaving nothing to chance while understanding what deserves your immediate attention and what can wait.
- ** Social Media Savvy**: you’re well-versed in the various platforms such as Facebook, Instagram, Twitter, and TikTok and understand the nuances of creating engaging content that resonates with diverse audiences.
- ** Highly Organized**: In a dynamic work environment with many moving parts, you’re at ease prioritizing your responsibilities and maintaining deadlines.
- ** A Team Player**: you’re a collaborative team player who shows respect for the views and contributions of others while building team spirit across the department and company.
- ** Resourceful**: you have an astounding ability to think outside the box, using the resources at hand to effortlessly get to the bottom of an issue: big or small.

**Responsibilities**
- Collaborate with Sr. Marketing Manager and agency partners to develop and manage our social media profiles, organic presence and paid media strategy on Facebook, Instagram, X, TikTok, and potentially additional channels
- Research and provide a POV on exciting new social trends, with a focus on optimization for each of our social channels to maximize our brand’s visibility online
- Generate new ideas for social media posts and content
- Keep a pulse on emerging platforms that offer new ways for the brand to maintain a modern, relevant presence in culture, and present to the marketing team on a quarterly basis.
- Review and approve international social content calendars
- Manage all influencer campaigns utilizing agency partners including researching influencers, strategy development, content coordination and approvals, and analyzing performance
- Partner closely with 3rd party marketing teams to ensure consistent and collaborative campaigns
- Analyze performance of social content to provide insights into future content and copy strategy
- Support the Sr. Marketing Manager with inter-departmental projects and communication to ensure campaign alignment and strategy execution
- Ensure all campaigns and projects are organized
- Assist in developing and executing local restaurant marketing plans
- Assist in various marketing projects to help reach the company's marketing goals and objectives.

**Qualifications**
- BS/BA in Marketing, Business, Communications or similar.
- 2+ years of experience leveraging social media, digital marketing, and/or traditional marketing media methods.
- Strong understanding of and experience with various social media channels and traditional marketing tactics.
- Ability to effectively interact with staff (at all levels) in a fast-paced environment, with a high level of professionalism and confidentiality.
- Advanced proficiency in Microsoft Office (Word, PowerPoint, Outlook).
- Advanced organizational skills, written and verbal communication skills and extreme attention to detail.

**About the Company**

Recognized as a _Fortune_ 100 Best Companies to Work For® since 2014, The Cheesecake Factory Incorporated is a global $3.3 billion public company with 47,500 staff members across more than 300 casual dining restaurants, including The Cheesecake Factory, North Italia, Grand Lux Cafe, Social Monk, and Fox Restaurant Concepts. Internationally, 30 The Cheesecake Factory restaurants operate under licensing agreements. Our Bakery division creates over 35,000 delicious cheesecakes per day

and other baked products for our restaurants, international licensees, and third-party bakery customers.

We offer a people-centered culture and are committed to creating an inclusive workplace for all. We welcome applicants from a wide variety of identities, ideas, perspectives, and experiences, and encourage individuals from underrepresented backgrounds to apply.

SoCheesecake #LifeAtCheesecake
- The Cheesecake Factory Incorporated is an Equal Opportunity Employer and offers reasonable accommodations to job applicants with