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Manager, Product Marketing
3 months ago
**Job Title: Manager, Product Marketing**
Reports To: Head of Marketing
At Thermo Fisher Scientific, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life - to enable our customers to make the world healthier, cleaner and safer. We provide our teams with the resources needed to achieve individual career goals while taking science a step beyond through research, development and delivery of life-changing therapies.
Our work in specialty diagnostics - from providing diagnostic assays and instruments to clinical monitoring across disease stages - improves the diagnosis and management of blood cancers and immune system disorders. Your determination to put patients at the heart of every decision will improve health outcomes that people and communities depend on - now and in the future.
**Discover Impactful Work**:
As the Manager of Product Marketing, you will be at the forefront of an exhilarating opportunity to lead a team of passionate product experts, propelling them towards unparalleled success. Your expertise and guidance will be instrumental in driving our product portfolio to new heights. Your team will be entrusted with developing and driving comprehensive strategic plans, increasing market penetration, and fostering customer retention and acquisition. Your exceptional leadership skills, analytical savvy, and effective communication will empower your team to thrive in a dynamic and fast-paced environment. Embrace this exciting challenge and join us today
**Why Join Us**:
- An opportunity to reshape the future of healthcare marketing
- Lead a team with wide-ranging strengths driven by innovation and impact.
- Competitive compensation and benefits package.
- Continuous learning and growth opportunities.
**Education**:
- Bachelor’s Degree Required
**A Day in the Life**:
- Lead and manage a team of product marketing professionals, providing guidance, support, and mentorship to ensure their professional growth and development.
- Stay up-to-date with industry trends, emerging technologies, and competitive landscape to identify new market opportunities and stay ahead of the curve in product marketing strategies.
- Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and translate these insights into actionable marketing plans.
- Oversee the creation of compelling product messaging and positioning that effectively communicates the value proposition of our products to target audiences.
- Work closely with the sales team to provide them with the necessary tools, training, and collateral to effectively sell our products, including sales presentations, product guides, and competitive analysis materials.
- Drive the development and execution of go-to-market plans for new product launches, ensuring seamless coordination across various teams to achieve successful product launches.
- Monitor and analyze key performance metrics to assess the effectiveness of marketing campaigns and initiatives, make data-driven recommendations for optimization and improvement.
- Collaborate seamlessly with internal partners, encouraging harmony across teams.
**Keys to Success**:
- Take an active role in developing the skills and capabilities of team members. Provide mentorship, feedback, and opportunities for growth to enhance their professional development.
- Possess a deep understanding of the target market, customer needs, and industry trends. Stay updated on market dynamics and competitive landscape to inform effective marketing strategies.
- Collaborate and lead the charge to find opportunities for product differentiation and market growth.
- Collaborate effectively with cross-functional teams, including sales, product development, and marketing, to align product strategies, ensure successful product launches, and drive overall business success.
- Develop a deep understanding of users, workflows, challenges, competitors, and potential solutions.
- Define product positioning and differentiated value propositions for use in marketing materials, sales training, and customer communications.
- Connect campaigns to product capabilities and differentiators to increase awareness and new customer acquisition.
- Handle marketing budgets and allocate resources effectively to increase return on investment and achieve marketing objectives.
**Experience**:
- 3-5 years of dynamic marketing experience in diagnostics, medical devices, or related fields preferred.
- Proven track record in leading successful healthcare-focused marketing initiatives.
- Deep understanding of healthcare landscape, trends, and challenges.
- Familiarity with healthcare technologies and digital marketing platforms.
- Experience in clinician engagement preferred.
**Skills & Abilities**:
- Ability and willingness to travel up to 25% including occasional weekends and international travel.
- Business-savvy with an interest in s
