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Marketing Manager, Downstream Programs
3 months ago
**Purpose**:
The Marketing Manager, Downstream Programs, will play a pivotal role in driving customer engagement and promotion of our innovative products within the rapidly evolving field of regenerative aesthetics. While reporting to the Director of Marketing, your creativity, organizational skills, and passion for the field will be instrumental in developing and implementing programs to drive clinician engagement and customer loyalty.
**Duties & Responsibilities**:
- Develop and execute downstream customer programs, including loyalty programs, events, and external promotions tailored to the plastic surgery and aesthetics market.
- Support product management team with downstream implementation and programs to drive cross-selling initiatives.
- Utilize market research and customer insights to identify opportunities for growth and optimization of marketing strategies.
- Oversee the creation of marketing collateral, digital content, and educational materials to support the sales team and customer education initiatives.
- Track and analyze key performance metrics to measure the effectiveness of marketing initiatives and inform future strategies.
- Maintain relationships with key opinion leaders and industry partners to enhance brand visibility and credibility.
- Report to work in-person and start job on time for established shift.
- Starting job duties on time, stay in task throughout the assigned shift to complete duties properly, and attend all scheduled meetings and appointments.
**Skills & Abilities**:
- Strong communication skills both, verbal and written.
- Ability to manage time and multitask effectively. Ability to work independently and in a team environment.
- Proficient in Microsoft office.
- Ability to secure and maintain a favorable background investigation and clearance.
- Experience working in a highly-regulated product and customer environment.
- Excellent communication, presentation, and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies and campaigns.
- Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously.
**Education & Experience**:
- Bachelor's degree in business management, marketing, or a relevant science field required.
- Experience with project completion from start to finish.
- Minimum of 2-5 years of experience in marketing roles within the medical device or healthcare industry, with a focus on downstream marketing. Experience in aesthetics or other cash-pay specialties preferred.
