Assistant Vice President, National Media and Public

2 months ago

College Station, United States Texas A&M University Full time

**Job Title**

Assistant Vice President, National Media and Public Relations

**Agency**

Texas A&M University

**Department**

Marketing & Communications

**Proposed Minimum Salary**

Commensurate

**Job Location**

College Station, Texas

**Job Type**

Staff

**Our Commitment**

Texas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experience. Embracing varying opinions and perspectives strengthens our core values which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service.

**Who we are**

The Division of Marketing & Communications tells the story of Texas A&M and promotes and protects the Texas A&M brand. We achieve our goals through:

- Messaging - We work with peers across campus to develop, distribute and assess messaging about Texas A&M's global impact in preparing future generations of leaders and improving lives through discovery and outreach.
- Branding - We maintain the University Brand Guidelines and provide tools and resources for our campus partners.
- Brand Oversight - We oversee licensing, trademark management and corporate business development relationships to maximize their commercial benefit to the university.

**What We Want**

The Assistant Vice President, National Media and Public Relations is a dynamic and strategic leader, possessing a passion for higher education, a deep understanding of media relations, and a proven track record of successfully elevating the visibility and reputation of academic institutions or organizations on a national scale.

**What you need to know**
**Salary**:Compensation will be commensurate to selected hire's experience.

**Required **Education and Experience**:

- Bachelor’s degree in journalism, communications, business, or related field
- Eight years of progressively responsible management experience in marketing, media or public relations, advertising, communications, or related field with recent experience in higher education or in a higher education supporting organization
- Three years supervisory experience

**Knowledge, Skills and Abilities**:

- Supervision given
- Proven ability to generate imaginative solutions and create cost-effective alternatives
- Demonstrated knowledge, experience and expertise with technology-assisted communications and marketing
- Demonstrated experience with media relations, including the ability to proactively position University experts and news stories with media outlets
- Superior writing, editing, presentation, and organizational skills
- Demonstrated ability to build consensus and teams.

**Preferred Qualifications**:

- Proven ability of securing high-impact national media coverage and generating positive earned media outcomes
- Exceptional written and verbal communication skills, with the ability to craft compelling narratives and messages for a variety of audiences
- Strong leadership abilities, with experience leading and motivating teams in a fast-paced, deadline-driven environment
- Strategic thinker with the ability to develop and execute innovative communication strategies that advance organizational goals
- Demonstrated ability to build and maintain relationships with media contacts, influencers, and other external stakeholders
- Knowledge of current trends and best practices in media relations, crisis communications, and reputation management
- Collaborative mindset with the ability to work effectively across departments and levels of an organization
- Commitment to the mission and values of Texas A&M University
- Strategic communications experience within higher education
- Experience working with and within complex, matrixed organizations where research is a major focus

**Essential Duties/Tasks**:

- **Strategic Leadership - **Develop, lead others, and execute a comprehensive national earned media and public relations strategy aligned with the organization's goals and objectives that secures high-impact national media coverage and generates positive earned media outcomes. Provide strategic direction and leadership to the media and public relations team, excellence, and results. Develop a strategic plan for national earned media, including planning, directing and evaluating departmental operations. Evaluate and adjust the strategic plan in response to changing organizational goals and external factors. Recommends new departmental and University-wide policies or revisions to existing policies. Serves as liaison and coordinates working relationships with academic and non-academic units of the University. Leads the development of short-term and long-term departmental earned media goals and objectives. Spearheads innovative and new initiatives and partnerships to increase the university’s national awareness and favorability.
- **Media Cultivation and Management - **May act as a spokesperson and representative of the university, managing relationships and interactions with the m

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