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Social Media Manager

4 months ago

Orlando, United States Hart & Huntington Tattoo Co. Full time

The Social Media Manager role for Hart & Huntington Tattoo Orlando is sort of an all-in-one

position responsible for developing, implementing and executing strategic inbound and

outbound marketing platforms in order to attract potential customers and retain existing

ones.

Essential Functions:

- Build and manage a rich content social media presence that attracts a qualified

audience to our tattoo shops
- Grow new and repeat business by converting digital traffic through calls-to-action

and other lead generating content
- Establish and review analytics with management to understand how our inbound

marketing activity turns into customers, and continually refine our process to

convert customers
- Build and manage the company’s social media profiles and presence, including

Facebook, Instagram and additional channels that may be deemed relevant
- Create shareable content appropriate for specific networks to spread both our brand

and our content
- Monitor and engage in relevant social discussions about our company, and/or

industry, both from existing customers as well as from brand new audiences
- Work alongside management and artists to help distribute content that educates and

entertains our audience and supports marketing goals
- Drive consistent, relevant traffic and leads from our social network presence and

explore new ways to engage and identify new social networks to reach and build our

target fans/followers
- Track, measure, and analyze all initiatives to report on social media
- Understand our customer’s persona and project a consistent brand voice across

daily published content to address customer’s needs, wants and problems
- Collaborate with artists, managers, sales staff and external influencers and industry

experts to produce relevant content that meets the needs of both the business and

our audience
- Develop local shop marketing event planning and partnerships by working with

vendors, event coordinators, local business owners and design teams for onsite

collateral
- Connect with influential media outlets and journalists to place stories about

company news and other initiatives
- Support operations by enhancing team culture and highlighting successes
- Stay up-to-date with digital marketing trends and potential new channels and

strategies to keep us ahead, including updates to social media marketing,

attribution, and programmatic media buying.

Available shifts and compensation: We have available shifts all days of the week. Compensation depends on your experience.

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