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Sales & Marketing Analyst

3 months ago

Lynn, United States Kettle Cuisine Full time

**Job Summary**

**Key Responsibilities**:

- Owner of Kettle Cuisines market research platform relationships, including but not limited to, Datassentials, NPD, Mintel and IRi.
- Reviews and analyzes industry reports, publications and portals for pertinent market and consumer intelligence, identifying white space where Kettle Cuisine could fill gaps in the market.
- Prepares quarterly retail summary report using IRi data dashboard compiled by Kainos.
- Tracks own brand sales initiatives within the Foodservice channel through Salesforce platform, driving incremental growth through new product launches and line extensions.
- Partners with Sales & Marketing leadership to build sales initiative dashboards within Salesforce, tracking progress against targets.
- Prepares quarterly decks including compelling, data driven sales analysis and market insights, building upon PowerPoint library.
- Prepares custom intelligence reports on target customers including data on growth initiatives, geography, pricing, menu platforms and associated relevant trends.
- Identifies and communicates relevant new product releases within the marketplace to Sales, Innovation and Supply Chain teams, helping to identify opportunities for growth.
- Provides data-driven content to support Social Media calendar, positioning Kettle Cuisine as a thought leader in the industry.
- Monitors annual marketing research budget, identifying reports and data subscriptions that may support the overall strategy of the organization.
- Monitors product lines of key competitors, identifying gaps in Kettle Cuisines portfolio.

**LEVEL OF RESPONSIBILITY**
- Works with little supervision, but work is often not reviewed. Exercises discretion within area of responsibility.
- Advises others within the organization on matters within area of expertise.
- Receives customer questions and responds within prescribed areas of knowledge.
- Position makes indirect contribution to efforts that generate moderate levels of revenue.
- Decisions or actions may have a moderate impact on other departments and/or external relationships of the organization. Errors are usually detected after the fact and may result in moderate interruption and delay in work output.

**SUPERVISORY RESPONSIBILITIES**
- Position is not responsible for supervising or influencing the actions of others.

**SKILL REQUIRED**
- Bachelor's degree required.
- Requires 3-5 years of experience in a data heavy sales or marketing role, preferably in the food industry
- Proven ability to collaborate with others and work in teams, is required.
- Strong analytical, writing, critical thinking and problem solving skills required.
- Strong verbal and presentation skills ( ability to present complex data analysis to internal stakeholders).
- Ability to recognize and communicate meaningful patterns in data.
- Ability to translate complex data sets into insights.
- Demonstrated commitment to meeting deadlines and producing high quality work.

**WORKING CONDITIONS AND PHYSICAL EFFORT**

The work environment characteristics described here are representative of those a Category Insights and Analytics Manager encounters while performing the essential functions of this job.
- Physical Demands/Efforts_
- Work requires little or no physical exertion.
- Mental & Visual Demands_
- Work performed by this position requires considerable mental concentration to effectively execute complex tasks.
- Work requires continuous visual effort for extended periods of time.
- Work Environment and Hazards_
- Employee typically works in a normal office environment free from noise and hazards.
- This position has limited exposure to hazards that require the exercise of caution with little likelihood of injury.
- Less than 25% travel is required for this position. Travel does include out-of-state and overnight stays.

**ADDITIONAL KNOWLEDGE, SKILLS, AND ABILITIES**
- Strong analytical and product management skills; comfortable with syndicated data as well disparate data/comfort with ambiguity and/or limited data.
- Strong knowledge of marketing fundamentals.
- Entrepreneurial and resourceful with a drive to do what is needed to deliver growth ability to think strategically, but not afraid of tactical execution; ability to work with limited resources.
- Highly effective project management skills.
- Strong interpersonal skills.
- Ability to communicate clearly and concisely, both orally and in writing.
- Strong organizational and problem solving abilities.
- Self-starter able to conceptualize and drive initiatives forward
- Enthusiasm for consumer marketing
- Motivated by contributing to the overall success of the team
- Ability to prioritize long and short-term projects and meet tight deadlines
- Independent, flexible and creative team player
- Obsessive attention to detail
- Passionate about food

**CORE VALUES**

Kettle Cuisine takes the utmost pride in its people, products and reputation. Each employee is expected to understand and live our Core