Creative Director
2 weeks ago
**Bring Your Amazing Self to Work**
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
**Job Overview**
The Creative Director, Advertising & Editorial Copy plays a pivotal role in shaping the future of the brand through innovative storytelling and creative excellence. Serving as both creator and guardian of Macy's brand voice, they lead the editorial strategy with a passion for pop culture and emerging trends, crafting persuasive narratives that resonate across all channels. They inspire and mentor a team of copywriters, ensuring the development of advertising and social campaigns that position Macy’s as a culturally relevant, inspirational brand with a clear purpose and focus on the customer. This role requires a proven track record in advertising copywriting and retail or fashion editorial experience. The Creative Director collaborates closely with strategy and other creative leaders within Marketing, building alignment and support among senior leadership and key stakeholders within Marketing, Merchandising, and Digital to ensure a superior brand experience.
**What You Will Do**
- Establish brand voice standards and develop breakthrough communication strategies that align customer needs with marketing objectives and channel best practices.
- Create a distinctive editorial point of view for Macy’s, leveraging customer insights, pop culture, and fashion trends to ensure content remains fresh.
- Direct the conceptualization and execution of advertising and social copy, ensuring campaigns are clear, concise, on-brand, and highly competitive.
- Provide constructive feedback to enhance the work and address the question, “Why Macy’s?” over any other customer choice.
- Plan, prioritize, and produce a high volume of work, taking ownership of the synergy between copy and art direction from start to finish.
- Generate innovative ideas that drive business results, persuasively selling creative concepts to key stakeholders and senior management.
- Lead and inspire a team of copywriters, fostering a culture of creative excellence and innovation through coaching, cross-functional workshops, and compelling presentations.
- Cultivate emerging talent, develop a leadership succession plan, and recruit high-performing creatives to meet evolving organizational needs.
**Skills You Will Need**
**Editorial Strategy**: Ability to craft a distinctive editorial point of view for Macy’s, drawing from customer insights, pop culture, and fashion trends to ensure content remains fresh and engaging.
**Creative Direction**: Skill in directing the conceptualization and execution of advertising and social copy, ensuring campaigns are clear, concise, on-brand, and highly competitive.
**Project Management**: Proficiency in planning, prioritizing, and producing a high volume of work, overseeing the synergy between copy and art direction from inception to completion.
**Innovative Thinking**: Ability to generate creative ideas that drive business results, effectively pitching concepts to key stakeholders and senior management.
**Leadership and Mentorship**: Skill in leading and inspiring a team of copywriters, fostering a culture of creativity and innovation through coaching and cross-functional collaboration.
**Talent Development**: Capability to nurture emerging talent, develop leadership potential, and recruit high-performing creatives to meet organizational needs.
**Software Proficiency**: Fluency in Adobe Creative Suite and proficiency in Microsoft Word, PowerPoint, and Excel for effective communication and presentation.
**Customer Focus**: Seasoned strategic thinker with a keen focus on the customer, ensuring creative efforts resonate with the target audience.
**Storytelling and Presentation**: Excellent storytelling and presentation skills to effectively communicate creative concepts and strategies.
**Adaptability**: Ability to stay informed about industry trends and adapt learnings effectively to drive creative excellence.
**Analytical Skills**: Refined analytical skills and confident decision-making abilities to evaluate creative effectiveness and optimize strategies.
**Collaborative Leadership**: Proactive leader who fosters collaboration, influences key stakeholders, and builds a supportive work environment.
**Trust-Building and Recognition**: Capacity to build trust, share vision, recognize team achievements, and celebrate successes.
**Results Orientation**: Takes ownership, focuses on achieving results, and continually seeks opportunities for improvement in creative endeavors.
**Who You Are
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