Creative Director
4 weeks ago
Ring Concierge's marketing team is on the hunt for a dynamic Creative Director to join its fast paced team. In this role, the Creative Director will work with and inspire the creative team through innovative creative strategy, ideas and design output. The Creative Director will have the opportunity to shape and innovate the course of creative marketing at Ring Concierge, through cross media campaigns and in-person experiences for the brand, Bespoke and Fine Jewelry. This role will be a dream job for someone who is able to partner with the senior leadership team to align on vision and big idea thinking and then work closely with the marketing team to translate, execute and bring that vision to life across all channels. Ring Concierge is in a high growth phase, so our teams are nimble and lean, and this candidate will need to straddle creative ideation as well as tactical and hands-on creative direction.
Responsibilities
CAMPAIGNS & PRODUCT LAUNCHES
- Build dynamic campaign, product launch, and promo ideas across brand touchpoints throughout the Ring Concierge ecosystem, including but not limited to: print, social, digital media, .com, store, video, editorial and OOH
- Develop digitally native and dynamic solutions to demonstrate best in class thinking
- Leads brainstorming, strategizing and presenting creative plans to C-Suite Team, that help communicate merchandising's key messages while ensuring the final creative product is of the highest standard, optimized to achieve marketing goals
- Collaborate with marketing, merchandising and product development departments to execute ideas, while implementing strategic tactics on time and within budget
- Initiate, develop and implement cross channel visual identities for brand, high profile launches and events
- Maintain a personal network of creative and vendor partners to recommend and refer as needed to assist with execution and key workflow periods
- Partner with CEO to shape the look and feel of our stores and drive a client-centric approach to in-person experiences through a knowledge of the latest technological and digital advancements
- Serve as the key creative lead, editing Graphic Designer's output (emails, web PDPs/PLPs, homepage, social IG stories, etc.) and setting the bar for innovative creative work
- Help develop a compelling vision for video and photo content alongside Sr Photo Art Director and Brand Marketing Director
- Collaborate with marketing teams to find innovative creative uses for social media platforms (e.g. Instagram Live, Reels & TV, TikTok, etc). Guide Video Editor's production and workflow against marketing projects
- Work closely with brand & social teams to ideate digital first campaign and platform ideas for brand and campaign launches
- Lead the Video Editor to be proactive in proposing and developing dynamic edit techniques to optimize content for various channels
- Help develop and influence the overall brand's look and feel
- Develop the Brand Book and create iterations based on marketing & brand needs
- Partner with cross functional Marketing & Merchandising leads to ensure the creative team and the content the Graphic Designer produce is working collaboratively and efficiently across the business
- Ensure brand consistency through the adherence to and development of our style guide and oversee application of these across all design outputs, helping to foster industry-leading work
- Own the design templates and style guide to ensure a cohesive client journey, ensure that the existing touchpoints are aligned creatively
- Be an external brand guardian, protecting Ring Concierge through consistent use of our logotype, templates, copy and tone of voice guidelines across strategic partner touchpoints
- Lead and manage a team of two Art Directors, Creative Ops Manager, Copywriter, and Video Editor
- Skillfully navigate diverse creative personalities to drive innovative outcomes, promote collaboration, and foster a dynamic team culture
- Set clear objectives and performance expectations for team members, regularly assessing and providing feedback on individual and team performance
- Coordinate and prioritize team projects and tasks, ensuring timely completion and adherence to brand standards
- Serve as a liaison between team members, the CEO, and the greater Brand Marketing team, communicating goals, priorities, and progress effectively
- 10+ years of design experience client or agency side
- Significant experience managing agile creative teams within DTC luxury or fashion retail industries
- Strong presentation ability to key stakeholders and leadership
- Strong leadership ability in a nimble and fast-paced environment
- Proven ability to work within a founder driven/growth oriented company
- Experience in Adobe Creative Suite, Photoshop, Indesign, Illustrator, Final Cut Pro. Experience in Sketch, Figma and other digital creative tools
- Ability to think strategically and translate creative ideas into commercial objectives
- Strong typography grounding (for screen and print)
- Experience in brand supervision, development and implementation
- Experience art directing photo shoots and video production
- Familiarity with the operations and procedures of a content production team
- Knowledge of digital trends, omni-channel marketing, online media, social networks
- Proven background in designing high-quality content for premium brands with a strong portfolio showing visual and interactive design work
- Attuned to both the Ring Concierge brand, its competitors, and the wider jewelry market landscape
- Hybrid role located in midtown NYC
- Office Hours: 9:00 am to 6:00 pm, with the knowledge that we have a startup culture and your day may extend past listed office hours (with the possibility of weekends during busy season or sales)
- Health, Vision & Dental Insurance for full-time employees
- 401k with employer match program
- We offer generous employee discounts on our fine jewelry
- Paid time off, including an extra allowance of 3 days annually for religious observances
- The salary for this position is $180-200k, commensurate with experience
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