Creative Director, Video
3 weeks ago
BDG is seeking a Creative Director to join the video team, primarily focused on branded video and campaign creative across the BDG portfolio. This is an exciting role for a creative jack of all trades with a passion for video content creation, and falls at the cross-section of advertising, video production, and media.
The Creative Director, Video, will span both pre-sale and post-sale, working with Marketing to craft stellar proposals to RFPs, and working with Producers to see the vision through to delivery. On a day-to-day basis, this person will attend brainstorms, write up concepts, create storyboards, and pitch ideas. At times, the Creative Director will lead execution on a project, working with a line producer or production company. Video directing experience is also a plus.
The ideal candidate has worked across lifestyle and culture– with proven work in auto, tech, finance, travel and food. They have experience with both scripted and unscripted formats and are familiar with the branded content and media space. They have excellent writing skills, a visual eye, and ability to clearly convey their ideas to internal and external teams. They will need to have a strong production background and be comfortable scoping an idea (with support from Production). An understanding of various social platforms and what type of content resonates on each will also be necessary.
The Creative Director, Video will report into the SVP, Video and manage 3 people (2x Creative Producers and an ACD).
Responsibilities
- Participate in brainstorms to develop creative strategy and concepts in response to RFPs
- Deliver write-ups and visual materials to convey ideas
- Participate in client meetings to pitch programs
- Ideate built-if-sold creative and assist on the creation of pilots and proof of concept work
- Collaborate with producers or external production companies to ensure strong creative through production
- Work with designers and video editors to execute vision through post production
- Stay current on content, platform, and technology trends and suggest new ways to implement these to raise the bar on the team’s output
- Keep track of the brand identities within the BDG portfolio and be able to pivot from one editorial voice, and look and feel, to the next
- Stay current on social media optimization tactics, understanding how to create successful content on each platform
Requirements
- 5+ years working in a creative video role, such as a creative producer, copywriter, or creative
- Ideal candidate has been directly responsible for developing co-branded video creative at an agency, production company or publisher
- Proven ability developing video creative is a must: creating scripts/treatments, providing creative input on shoots, working with art directors and other crew to execute vision
- A track record of proven work across platforms and formats (from glossy mini-docs, to quick how-to’s for social, to short scripted comedy, etc.)
- Must be able to present creative ideas with confidence to a variety of internal and external stakeholders
- Excellent project management skills — you should be able to work on multiple campaigns at any given time and be able to manage your own time and schedule to ensure all deadlines are hit
- Expertise in the culture, lifestyle, and parenting spaces - keeps up with trends, video formats and talent
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