Creative Director

7 days ago

New York, United States Tzumi Electronics Full time
Job DescriptionJob Description

A separate division of our company is driven to find the next big thing, and we’re seeking a Creative Director to help us in that mission. Leading a team of thinkers and doers, this creative lead will bring a mix of marketing expertise and business acumen to the role, promoting our company and those of our valued clients. We’re looking for an experienced manager of people, someone who can inspire others while taking our creative to a new level as we continue to grow. The ideal candidate will have a skilled eye for design and be a prolific generator of dynamic ideas that connect with all types of audiences.

Objectives of this role:

· Lead and review the work of the creative teams for all web, print, and digital marketing collateral.

· Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology.

· Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities.

· Analyze brand tracking, market trends, consumer needs, and the competitor landscape.

· Meet budget requirements by forecasting and managing expenses.

Responsibilities:

· Supervise a cross-functional team of graphic designers and production artists, in the strategic development of messaging and deliverables.

· Prioritize work and resources across engagements, based on short- and long-term needs, and develop schedules by collaborating with designers, copywriters, and production artists.

· Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner.

· Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively.

· Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for sophisticated audiences.

· Oversee the presentation of final concepts and obtain approvals for deliverables.

Required skills and qualifications:

· Experience, with seven or more years as a creative director in an agency or corporate setting.

· Experience in Hard Goods, Packaging, P.O.P, and Display Production.

· Experience in Digital Designs and handmade mockups.

· Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget.

· Experience in creating integrated content across all marketing channels: digital, social media, paid media, mobile, offline, and print.

· Proven ability to develop successful concepts.

· Proficiency in leading a team of diverse, talented creatives.

· Strong creative vision, with an eye on business objectives.

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