Vice President of Advancement and Marketing

2 weeks ago

Baltimore, United States Habitat For Humanity Of The Full time

The Vice President of Advancement and Marketing sets and executes fund development and strategies, manages a team of talented professionals and a portfolio of donors and prospects. The Vice President of Advancement and Marketing is responsible for developing a diverse and sustainable local funding base to achieve the funding growth necessary to support the organization and ensures consistent, positive messaging to the public for affiliate programs including the ReStore network. The role is expected to accomplish this by fostering a culture of philanthropy; planning, cross-functional coordination and assuring implementation of strategies to develop donors, customers, support, awareness and contributions to support the organization. Assures development and maintenance of appropriate systems for fund development, marketing and communications including, but not limited to, fundraising, volunteer and donor management, research and cultivation, gift processing, strategic messaging, website, online efforts, and recognition. Maintains accountability and compliance standards for donors and funding sources.

**Primary Duties and Responsibilities**

**Strategy, Planning and Operations Management**
- Assess and evaluate fundraising and marketing performance of organization with regard to long-term operational goals, budgets

and forecasts
- Provide insight and recommendations to both short-term and long-term growth plan of organization
- Identify, acquire and implement systems and software to provide critical advancement information. Evaluate departments and make suggestions for automating processes and increasing working efficiency related to advancement and marketing
- Communicate, engage and interact with Board of Directors and Executive Leadership Team
- Create and establish yearly advancement and marketing objectives that align with the company’s plan for growth and expansion
- Participate in pivotal decisions as they relate to strategic initiatives and operational models
- Implement policies, procedures and processes as deemed appropriate by Executive Leadership Team

**Create long-range fund development, marketing and communication vision and annual strategic and operating plans**
- Works to ensure, directly and with team, that Habitat Chesapeake maximizes opportunities, meets its goals, and grows funding while building sustainability
- Set ambitious yet feasible revenue, donor quantity and retention benchmarks to achieve both immediate (current FY) and long-term (next 3-5 years) development goals.
- Develop and implement strategies and tactical plans to achieve goals for different donor segments.
- Develop a balanced funding mix of donor sources and solicitation programs tailored to the needs of the organization that will enable it to attract, retain and motivate donors and prospects.
- Regularly assess team-wide progress to goals, identifying what is driving and impeding progress, developing solutions to address gaps, and adjusting course as necessary.

**Cultivate, solicit, and steward a portfolio of donors**
- Manage portfolio of Habitat Chesapeake’s top 50 (in terms of highest giving potential and inclination) prospects and donors
- Support the Impact Campaign Committee and work closely with its leadership volunteers to ensure success of the campaign
- Solicits contributions on behalf of the organization, ideally by, but not limited to, accompanying volunteers
- Oversee implementation of the “moves management” program to nurture and build relationships with donors and prospects.
- Build and execute strategic plans to expand the donor base, increase donor renewal and upgrade rates
- Prioritize actions for the CEO and board members to cultivate, solicit, and steward donors and prospects and prepares/supports the CEO to execute
- Conduct excellent donor interactions and communications (i.e., events, meetings, newsletters, grants)
- ** General Oversight**
- Provide general oversight of all of the organization’s fund development, marketing and communication activities, manage the day-to-day operations and monitor adequacy of activities through coordination with staff, appropriate committees, and governing body
- Assure development and writing of foundation, corporate and government proposals and solicitation materials
- Assure design and maintenance of donor and prospect records, gift management and processing systems, and informational reports
- Assure fundraising report reconciliation with financial reports
- Assure appropriate prospect research
- Assure design and implementation of cultivation, acknowledgment and recognition programs
- Assure integrated marketing and communications efforts across the organization
- Serve as staff lead on the Development Committee. With the development committee chair(s), develop agendas for committee meetings so that the committee can fulfill its responsibilities effectively and draft committee reports to the Board of Directors.
- **Establish performance measures, m

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