Director, Content Management

3 weeks ago

Newton, United States Curaleaf Full time

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult-use markets. In the United States, Curaleaf currently operates in 17 states with 147 dispensaries and employs nearly 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Home | Curaleaf | Cannabis with Confidence

Our corporate social responsibility is**_ Rooted in _**_Good. _**We believe in taking corporate and social responsibility very seriously, from our educational outreach to national partnerships, state-wide initiatives and local causes. Giving back to the communities where we operate is important to us and helps to change old attitudes by showing the positive impact of cannabis in creating jobs, changing lives, and helping local communities. Social Responsibility | Curaleaf | Cannabis with Confidence

**Our Mission**:To enhance lives by cultivating, sharing, and celebrating the power of the plant.

**Our Vision**: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

**Our Values**:

- Lead and Inspire.
- Commit to Win.
- ONE Curaleaf.
- Driven to Deliver Excellence.

**Curaleaf Culture**:
At Curaleaf, we have a passionate commitment in everything we do. From innovative products to promoting social justice, from environmental sustainability to building world-class brands, we know that none of this is possible without our Team Members, which is why we've committed to fostering a diverse and inclusive experience for all.

**What You'll Do**:
The Director of Content Management will be responsible to develop and manage content strategy that supports all owned branded, 3rd party products, educational and sales materials. Establishes standards for content and manages development and deployment of all content across channels. Content includes but is not limited to product naming, product specifications, positioning statements, imagery, educational, sales materials, vides, blog, social, consumer/influencer generated content and product reviews.
- Ensure consistency across all platforms to best communicate our product standards and reasons to buy
- Creates database of approved descriptions that Retail Systems and Wholesale partners can use to populate menus accordingly
- Verification of product types, categories, and sales-driving verbiage
- Ultimately ensures that established product descriptions are of best practices and drive sales with consumers
- In collaboration with Genetics, Operations and Commercialization, sets the standard for flower and strain marketing by ensuring naming conventions, strain descriptions, photography and any marketing campaign assets are accurately and consistently represent our products
- Partner with Research & Development (R&D) and Commercialization team to produce educational decks and sell sheets and inform consumer-facing campaign assets in partnership with Brand
- Stakeholder for final creative and content approvals through creative process
- Owner of passing information above to Retail and Sales Training (ideal state) for local trainings as products launch
- Lead strategy from national level for implementation of sales and retail trainings for product launches and modules
- Primary source of onboarding for brands and products across channels in the company to encourage Brand loyalty and knowledge
- Point of contact for teachable cannabis moments through PR, Grow Tours, and any other function looking to learn more about Curaleaf and cannabis in general
- Hybrid product expert/marketer/content manager w the ultimate goal to increase product sales and achieve greater authenticity of our cannabis brands
with product expertise/marketing that enables trade/consumer conversion and sets best practices in the industry and consumer loyalty
- Build brand product focused educational decks, sell sheets, and inform national education strategy on training with Brand Team(s), coordinate content for blogs, campaigns, sustaining launches and offer insight to how best to educate consumers and encourage purchases of highlighted products
- Informs best ways in on campaign moments that center around education with Creative and Brand Teams
- Consult marketing campaign assets with product lens in mind across brands for best showcase of product, flower, or strain specific approach
- Competitive Set

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