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Social Media Content Creator

4 months ago

Newton, United States American Consumer Counseling Center Full time

**Key Responsibilities**:

- ** Content Creation**:

- Create visually appealing graphics, videos, and other multimedia content to enhance our brand presence.
- Write clear, concise, and persuasive copy for various marketing materials, including ads, landing pages, and newsletters.
- ** Collaboration**:

- Partner with the paid ads manager to develop ad creatives and copy that drive conversions and maximize ROI.
- Coordinate with the YouTube channel manager to produce video content that aligns with our brand messaging and marketing goals.
- ** Strategy and Planning**:

- Contribute to the development and execution of content strategies that support overall marketing objectives.
- Participate in brainstorming sessions to generate innovative ideas for content and campaigns.
- Conduct research to stay updated on industry trends, competitor activities, and audience preferences.
- ** Optimization and Analysis**:

- Monitor and analyze the performance of content across different channels, using insights to improve future content and campaigns.
- Optimize content for SEO to increase organic search visibility and drive traffic to our website.
- Use data and feedback to refine content strategies and ensure they are effective and aligned with marketing goals.
- ** Brand Consistency**:

- Ensure all content adheres to brand guidelines and maintains a consistent voice and tone across all platforms.
- Proofread and edit content to ensure it is error-free and meets high standards of quality.

**Qualifications**:

- Proven experience as a content creator, copywriter, or similar role.
- Strong portfolio showcasing a range of content types, including written and multimedia content.
- Excellent writing, editing, and proofreading skills.
- Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software.
- Ability to work collaboratively with a diverse marketing team and manage multiple projects simultaneously.
- Creative thinking and problem-solving abilities.
- Strong organizational and time-management skills.