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Social Media
3 months ago
**Primary Duties and Responsibilities**:
- Monitor Academy calendars to ensure that events are covered;
- Plan for annual event and holiday coverage;
- Pitch ideas for campaigns, posts, and content on a regular basis.
**Create original, well-researched content and adapt previously designed assets and content for use in online channels**:
- Post to social media channels (Meta, Facebook, Instagram, LinkedIn etc.), The Pulse on Deerfield.edu, paid search and display advertising, and other emerging platforms;
- Train, support, and guide administrative users in content management, social media, and related technologies ;
- Develop campaigns using online channels to support promotional and strategic branding, fundraising, and yield goals for the institution.
**Monitor and consistently report on digital communication performance**:
- Monitor and respond to comments across platforms;
- Review insights on Meta, Instagram, Facebook, and LinkedIn and make data-driven decisions about future content and audience behavior;
- Advise on trends and opportunities to keep the Academy at the forefront of online marketing strategies and tactics;
- Develop and implement plans for online content and messaging to align with, supplement, and enhance strategic institutional goals related to internal and external communications.:
- Maintain and grow Deerfield’s social media presence, with an emphasis on extending outreach, recruiting, and constituent engagement;
- Other duties as assigned.
**Job Specifications**
- Bachelor’s degree required
- 3-5 years of relevant experience; experience in for-profit marketing, advertising, communications, or public relations preferred.
- Ability to create, recreate, redesign, or adjust materials in Adobe Creative Suite, Canva, or similar tools
- Experience with content management systems or platforms (e.g. Wordpress, Meta, Salesforce)
- Experience with photography and videography, writing/editing, and direct marketing tactics
- Basic knowledge of HTML/CSS
- Excellent oral and written communication skills
- Ability to multi-task effectively
- Demonstrated commitment to diversity and inclusion and to serving the needs of a diverse community;
- Ability to manage, and sensitivity to, highly confidential information.
**Physical Job Demands**
- Close visual acuity to analyze data and figures and to view a computer terminal
- Ability to sustain substantial movements of the wrist, hands and/or fingers
- Ability to frequently sit for sustained periods of time
- Ability to occasionally stoop, kneel or reach
- Ability to occasionally lift, carry, push, pull or otherwise move objects up to 40 lbs.
**Working Conditions**
The worker is mainly in an office environment and is not substantially exposed to adverse environmental conditions.
**Disclaimer**
The above job description is intended to describe the general nature and level of work being performed by employees assigned to this classification. This job description is not intended to be construed as a comprehensive list of all responsibilities, duties and skills required of personnel so classified. It is expected that job duties and responsibilities will develop over time commensurate with performance.
