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Associate Director of Digital Communications
4 months ago
St. John’s established in 1870, has three New York City campuses; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University’s outstanding academics, diverse student body, dynamic internship and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John’s University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations.
A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John’s is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. Our graduates will excel in the competencies and values required for leadership and service in a rapidly evolving world.
**Job Summary**:
This position would be responsible for managing updates and flow of content on the University’s Website, as well as maintaining its uptime with external vendor. Associate Director would also be responsible for production control, and assist with ongoing web-based marketing initiatives such as inbound marketing. Responsibilities would also include managing and mentoring a team of digital communications assistants.
**Responsibilities**:
- Manage the day-to-day activities for University website, with a specific focus on leading the development of the site.
- Lead team of digital communications assistants by assigning jobs, managing schedules, and reviewing work. Provide training and support to team.
- Serve as the primary contact for Drupal CMS and Acquia host, testing and scheduling updates and resolving site outage issues.
- Serve as Marketing and Communications lead for digital projects between this office and Information Technology and external vendors, assigning tasks, meeting deadlines, troubleshooting, and resolving issues.
- Collaborate with Marketing and Communications staff to create high-quality content.
- Proactively scope and present new ideas to improve website user experience.
- Utilize Google Analytics data and Google Tag Manager to run reports, provide insights and make recommendations to refine digital marketing initiatives, and place tracking codes on site.
- Manage requests from IT for HTML/CSS updates
- Interface with academic and administrative clients to identify digital needs and build marketing automation strategies.
- Create editable/fillable forms.
- Manage, expand, post, and schedule University's network and content on digital signage, testing viability of new functions.
- Resolve any issues with Extensis Portfolio, the University photo database.
- Research and review emerging technologies, services, and products to enhance user experience.
**Qualifications**:
- Bachelor’s Degree in marketing, business or related field. Advanced degree preferred.
- Minimum of 10 years professional experience in front-end web development positions.
- Strong project management skills and outstanding attention to detail.
- High level of competency with Adobe Photoshop, Dreamweaver, Acrobat, and Project Management software.
- In-depth knowledge of HTML and CSS.
- PHP, JQuery, and Quadrangle experience a plus.
- Experience managing Google Analytics (GA4) as well as producing recommendations based on data.
- Expertise using the web to attract leads using SEO, SEM, and overall Internet marketing.
- Thorough knowledge of search ranking, optimization factors, and key algorithm updates.
- Organized multi-tasker with ability to prioritize and deliver under tight deadlines.
- Excellent writing and editing skills.
**Work Environment**:
This position operates in a professional office environment; This position is required to use standard office equipment such as personal computers, VPN, Wifi,
**Physical Demands**:
The employee must be able to cover events on the website with real time updates which includes nights and weekends.
**Position Type/Expected Hours of Work**:
Hybrid; Monday through Thursday from 8:30am-4:30pm and Friday from 8:30am-3pm. Nights and Weekends expected for priority events.
This position may be relocated to any of St. John’s University’s physical locations at any time.
St. John’s offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tu
