Director of Marketing and Brand Strategy, Penn Gse
3 weeks ago
University Overview
The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023.
Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play.
The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more.
Posted Job Title
Director of Marketing and Brand Strategy, Penn GSE
Job Profile Title
Director, Marketing
Job Description Summary
The Director of Marketing and Brand Strategy is a key leader within Penn GSE’s newly formed Marketing and Communications Team, responsible for developing and implementing strategies to elevate the school’s brand, market its distinctive programs, and produce rich and engaging creative products for diverse audiences. Reporting to the inaugural Vice Dean of Marketing and Communications, the Director leads the office’s Marketing and Brand Strategy Group, supervising a team of four that partners closely with Admissions, Development & Alumni Relations, and academic programs throughout the school. The Director leads the group responsible for branding, marketing, graphic design, social media, photography, videography, and the GSE website. The Director coordinates closely with the Executive Director of Communications.
**Job Description**:
Job Responsibilities
- Brand Strategy Formulation and Implementation. Under the direction of the Vice Dean of Marketing and Communications, develop a school-wide strategic branding and marketing plan. Drawing on research and insight to anticipate future trends, guides the school’s creative messaging. Leverage cutting-edge media, art, and design strategies to accomplish the brand strategy. Analyze market information to inform new, relevant, and useful messages and branding for GSE. Create, develop, and maintain a social media strategy and use metrics to evaluate the success of social media campaigns.
- Admissions Marketing. In partnership with the Assistant Dean of Admissions and Financial Aid, develop and lead the group responsible for executing an admissions marketing strategy. Set and manage execution on a plan to provide marketing support to Penn GSE’s 30+ traditional and executive-format programs to ensure that all programs are receiving adequate service and that their needs are being met. Regularly evaluate effectiveness of admissions marketing strategy.
- Team Leadership. Supervise, set goals for and with, develop, and empower a team of four staff, comprising a Digital Communications Specialist, two Assistant Directors of Admissions Marketing, and a Content Writer.
- Brand Standards Management. Develop, maintain, and enforce brand standards and best practices for the use of graphic design, social media, photography, videography and the GSE website. Protect Penn and Penn GSE trademarks and brand integrity. Act as the first point of contact for the guidelines, partnering with stakeholders across the school to establish awareness, buy-in, and compliance. Ensure the school’s compliance with Penn's brand standards.
- Vendor Relations. Establish and maintain strong, collaborative relationships with external vendors and partners, including marketing agencies, web development firms, and creative services providers. Select vendors strategically based on quality, cost-effectiveness, and alignment with Penn GSE’s values and standards. Negotiate contracts, oversee project timelines, and ensure deliverables meet or exceed expectations. Conduct regular performance reviews and adapt strategies as necessary to optimize vendor contributions to the school's marketing and communications objectives.
- Website Management. Lead development, execution, and continuous improvement of the school's website as a core marketing and communication platform. Ensure the website accurately reflects Penn GSE’s brand identity, values, and educational offerings. Collaborate with IT and
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