Director Brand Marketing

6 days ago

Philadelphia, United States Spotless Brands LLC Full time

**Essential Functions (Other Duties as Assigned)**
- Brand Strategy and Positioning: Refine and share our brand strategy to ensure alignment with our business goals and objectives.
- Media Execution: Manage all day-to-day brand and media programs, leading cross-functional teams to ensure all channels — owned, earned, and paid across physical, digital, press, social — are integrated and compelling to represent key brand objectives and revenue goals.
- Customer Acquisition: Design a repeatable brand-led customer acquisition flywheel to accelerate revenue growth where brand fuels demand generation and demand generation fuels brand; innovative customer-centric brand marketing efforts that build awareness.
- Market Research: Stay updated on industry trends, competitive landscape, and customer insights to inform brand decisions. Conduct market research and customer surveys to gather feedback and refine brand strategies.
- Analysis and Reporting: Present monthly and quarterly analytics and recommendations to the senior leadership team based on data-driven insights and qualitative learnings from ongoing brand measurement.
- Social Media: Lead and coordinate implementation of a earned social media strategy and content across the company's owned channels, ensuring it aligns with our business goals, voice, and brand, and improves engagement
- PR: Develop and launch a communications and PR strategy that garners a strong share of voice from earned media, positioning the brand as a respected market driver
- Budget Management: Manage the brand marketing budget effectively, allocating resources to initiatives that deliver the greatest ROI.
- Design and deliver integrated marketing calendar for marketing activities across the organization and its portfolio of brands.
- Collaborate with the broader enterprise to solicit continuous feedback on current and future marketing tactics, launch new products, and leverage internal analytics resources to measure the success (e.g., overall revenue growth and marketing metrics like brand awareness, site visits, wash volume, membership growth, etc.)
- Collaborate and negotiate with external marketing agencies to develop more effective and efficient marketing plans

**Requirements (Education, Certifications, Knowledge, Skills, and Abilities)**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of relevant experience in marketing with an emphasis on building brands
- 10+ years of leadership experience managing and scaling a Corporate or Brand Marketing team
- Excellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels.
- Strong creative thinking with demonstrated ability to build activations with digital, social, PR, and media agency partners.
- Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment.
- Results-driven with a track record of successfully managing and growing brands
- Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) in this position. Employee(s) will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

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