Urban Outfitters Brand Marketing Director

2 weeks ago

Philadelphia, United States Urban Outfitters Full time

Role Summary:
Urban Outfitters is looking for a dynamic Brand Marketing Director to join our Brand Marketing team. This pivotal role will contribute to shaping the future of our brand, with a keen focus on fostering relationships across creators in fashion, design, entertainment, music, art, and beyond, alongside driving our social media initiatives. You will spearhead the development and implementation of social-first marketing strategies, aimed not only at expanding our business but also at cultivating deep and meaningful connections with our consumers. We are looking for an individual who is forward-thinking, possessing a social-first mindset, and capable of innovating with autonomy. They must be attuned to the ever-evolving trends in consumer behavior and possess profound insights into the cultural landscape that influences creative trends, aligning seamlessly with the UO brand ethos.

Role Responsibilities:

- Support the development and drive the execution of annual, seasonal, and monthly plans, across creators and social ensuring seamless implementation.
- Manage collaboration and go-to-market processes with key cross-functional partners, fostering an end-to-end process with robust project management skills.
- Obsess over product narratives, marketing launches, and seeding strategies to ensure a culturally relevant, transformative, consumer-centric approach in all marketing efforts.
- Implement integrated marketing approaches with a focus on channel strategy, prioritizing UO’s ecosystem.
- Embrace a multitasking and information-seeking attitude, passionately sharing knowledge across the business with an open, positive, and empathic approach.
- Foster a collaborative, highly creative, and progressive approach that encourages the adoption of new frameworks, templates, and ways of working.
- Drive and evolve a holistic social strategy, developing platform-specific approaches across UO's social ecosystem, including TikTok, Instagram, Pinterest, Twitter, LinkedIn, and emerging platforms.
- Lead annual and seasonal planning, including content calendars, influencing the execution and evolution of content and platform strategies with a social-first mindset.
- Oversee the consistent execution of social campaigns and tactics, delivering performance analysis to inform channel and creative optimization.
- Lead and implement community engagement through proactive and reactive communications.
- Manage and mentor a team, emphasizing holistic career development.
- Partner closely with analytics, insights, merchandising, and strategy teams to continuously optimize.
- Collaborate with community, creative, and marketing directors to develop campaigns and produce content that has the potential to break through in culture.

Role Qualifications:

- 7-10 years’ experience leading and executing across influencer management and/or social media and brand content strategies.
- Experience in a consumer facing brand (including agency experience, retail, or related industry)
- Proven experience growing and maintaining brands on social.
- Finger on the pulse of culture - obsessed with media landscape and cultural zeitgeist.
- Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices.
- Advanced marketing knowledge of major & emerging social and digital media channels, including their products, user behaviors, and commerce capabilities.
- Can inspire & excite creatives to generate big and innovative ideas.
- Excellent communication skills, persuasive and concise verbal, and written storytelling
- Ability to prioritize and manage multiple projects in a fast-paced, deadline-driven environment.
- Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once.
- Bachelor's degree in marketing, business, analytics, or a related creative field

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The Perks:
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