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Gtm Enablement Specialist
4 months ago
Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. Muck Rack's Public Relations Management (PRM) platform enables organizations to build relationships with the media, manage crisis risk and demonstrate PR's impact on business outcomes.
Founder controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, & customer devotion and infuse these values into everything we do.
We're growing quickly, and we're looking for an experienced **Go-To-Market (GTM) Enablement Specialist** to strengthen our GTM team, ensuring they are equipped with the knowledge, skills, and tools necessary to execute our GTM strategies effectively. At Muck Rack, one of our core values is ownership: that's why we're hiring our first Enablement Specialist to own training delivery and to help develop team members, coordinate with key stakeholders, and improve our training processes and materials over time.
**What you'll do**:
- Partner with Muck Rack's Go-To-Market Enablement team to maintain and deliver onboarding and role-based training programs to our Go-To-Market teams, focusing on product knowledge, GTM systems and processes, industry trends, competitive landscape, and selling skills and techniques
- Partner with product management, marketing, revenue operations, sales, and customer success leaders to ensure alignment of training programs with our GTM strategy
- Collaborate with Instructional Designers to develop comprehensive training resources
- Identify external development opportunities and materials to augment our internal resources (e.g. classes, literature, podcasts, webinars, etc) and to integrate into our overall curriculum
- Evaluate team members' performance to ensure the training is effective and modify the curriculum as needed
- Aspire to be an expert in using the product to guide others, staying updated on product enhancements and releases to develop new training materials
- Track and report on the effectiveness of the training programs by leveraging technology for insights/reporting such as SFDC, Gong, Skilljar, LinkedIn
- Maintain a library of sales, product, and market training resources
- Assist in onboarding new GTM hires, ensuring they're well-versed in our product,GTM strategy and internal processes that impact their roles
**How success will be measured in this role**:
- Training effectiveness (assessment scores)
- Go-To-Market performance, including:
- Faster lead conversion
- Larger average deal size
- Shorter sales cycle
- Overall field participation rate
- Improvement in quarter-over-quarter goal attainment
- Higher gross retention (GRR) and Net Retention (NRR)
- Observable increase in product knowledge
- Shorter onboarding and ramp times
**If the details below describe you, you could be a great fit for this role**:
- 2-3 years of professional experience, with 1-2 years of training, enablement, or onboarding experience
- 1-2 years of selling experience in a quota-carrying role (e.g. SDR, AE, CSM)
- Proven experience as an Enablement Specialist or a similar role in a B2B SaaS environment
- Excellent communication, presentation, facilitation and organizational skills
- Ability to translate complex product information into relatable and understandable training materials
- Proficiency in Learning Management Systems (LMS) and training software
- Strong leadership and team development abilities
- Experience in Public Relations or Journalism a plus
- Flexibility to travel as needed
**Interview Overview**:
Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision.
- 30 min interview with a member of our Talent Team
- A 1 hour zoom interview with the hiring manager
- Skills assessment (2 hours max)
- Peer interviews with several team members
- Final call(s) with executive team member(s)
**Salary**:
In the US, the base salary for this role is between $79,000 and $95,000+, depending on skills and experience. Total compensation for this role consists of base salary and a quarterly bonus plan. We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.
**Why Muck Rack?**:
**Remote Work, Forever.** We're a fully distributed team and have pledged to remain that way forever. We offer employees a full home office setup, phone & internet reimbursement, and a monthly coworking membership. We build culture through virtual and in-person team bonding opportunities
