Manager of Shopper Marketing

2 weeks ago

Marina del Rey, United States Firestone Walker Inc Full time

**Firestone Walker Brewing Company**

Firestone Walker Brewing Company began as a small brewery with roots in the wine country on California’s Central Coast. Now a regional craft brewery, our singular purpose remains - to craft the world’s best beers. Passionately in pursuit of the perfect beerand never satisfied

**Job Summary**:
The Manager of Shopper Marketing is responsible for developing and managing all Shopper efforts for critical national and regional channels, including on and off-premises, DTC, and e-comm delivery channels. This role will cultivate and analyze shopper marketing strategies that effectively drive consumer awareness and purchase behavior across our product portfolio. They will possess a detailed understanding of shopper marketing strategies, experience with key retail partners, wholesalers, and external vendor platforms to maximize effectiveness and return on investment. Key focus includes driving collaboration across business divisions (marketing, sales, POS, media), to identify programs, develop tools, and measure execution, while creating brand fame and engagement between Firestone products and consumers.

**Essential Job Duties and Responsibilities**:
Specifically, the responsibilities of the position include, but are not limited to, the following activities:

- Develop and lead a comprehensive shopper marketing strategy and execute plans aligned with brand and sales objectives in all off and on-premises national and regional account channels.
- Create, plan communicate, execute, and measure programs that help our customers drive traffic, loyalty, and conversion. This comes through the scheduling of campaigns and digital offers through 3rd party partners and delivering weekly, monthly, and quarterly recaps.
- Support sales and marketing needs through Retail / Trade POS, key brand initiatives, inventory management, and alignment to in-store activation of campaign and shopper POS. This includes a variety of strategic planning cycles, and alignment with sales and marketing leadership, to ensure the impact of campaigns at the appropriate milestones.
- Leverage the Company’s marketing properties against key brand initiatives to drive customers’ excitement, leading to incremental growth.
- Collaborate with cross-functional channel teams to accomplish specific channel objectives. Team members include sales, national accounts, POS + Retail Marketing, brand marketing, Experiential, 3rd party vendors, and media buying.
- Be immersed in consumer, shopper, and channel insights, and create customer-specific annual marketing plans. Segment strategies and plans into channels designed to accomplish key company objectives, including share growth, consumer experience, and revenue maximization. Transform insights into added value by creating solutions that convert shoppers into buyers. This omni approach includes management and collaboration with Sales & Marketing on Loyalty, Web Digital, Print Ads, and varying staying legalities.
- Develop and communicate sales and execution channel standards for each shopper marketing program. Detail the merchandising points of interruption necessary to activate the designated shopper marketing program and include program duration.
- Build strong customer connections by providing proprietary marketing solutions that contribute to becoming our customer’s most valued supplier. This includes KAM newsletters, online content, reset scheduling, and asset planning.
- Analyze, manage, and support tracking National Accounts budget across all verticals (Scan, Promotion, Donations). Provide monthly updates to the team. Ensure spending is measured across the organization to sales and marketing leadership.
- Understand significant retail objectives through collaboration with customers. Align Firestone Walker’s goals with customer objectives to create mutually beneficial programming.
- Create and manage pre and post-ROI systems for all executed shopper marketing programs to drive continuous improvement for future programming.
- Participate in meetings with the sales team and retail customers to communicate marketing strategy, assist in selling-in shopper marketing programs, and report back post-program performance metrics to build retail relationships and unlock further trade support.
- Manage set-up and execution of all shopper marketing programs, coordinating with the internal creative team, sales team, and managing relationships with third-party vendors as primary Firestone contact.
- Manage set-up and execution of on & off-premises national consumer promotions, including text-to-redeems, available to National Accounts and general sales team to secure account support, drive volume, and encourage consumer engagement.
- Create sales materials for the National Accounts team, including presentation slides for program sell-ins, post
- program performance recaps, new opportunity probes, and recapping mutually agreed upon goals etc.
- Create sales tools for the general

  • Marketing Manager

    1 month ago

    Marina del Rey, United States Marriott International Inc Full time

    Job DescriptionJOB SUMMARY Promotes on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Builds direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader...

  • Marketing Manager_

    4 days ago

    Marina del Rey, United States Marriott Full time

    **Job Number** 24065379 **Job Category** Sales & Marketing **Location** Marina del Rey Marriott, 4100 Admiralty Way, Marina Del Rey, California, United States **Schedule** Full-Time **Located Remotely?** Y **Relocation?** N **Position Type** Management **JOB SUMMARY** Promotes on-brand messaging to customers through traditional, digital, and social media...

  • Marketing Manager

    1 month ago

    Del Rey, United States BeeHero Full time

    Technology with a purpose. At BeeHero, we believe that our highest calling is to leverage the power of technology to solve the important problems that humanity faces today. We are committed to making a positive impact on the world by applying our ideas and vision to create a more effective pollination solution. BeeHero is a data-driven company that has...

  • Marketing Coordinator

    3 weeks ago

    Marina del Rey, United States HRO Inc Full time

    The Entry Level Marketing Coordinator will support the efforts of the marketing department and perform a variety of functions in a fast-paced startup environment. Successful candidates will possess excellent communication skills, a positive attitude, a strong work ethic, a strong sense of professionalism, and the ability to work within a team.Job...

  • Head of Integrated Marketing

    4 weeks ago

    Marina del Rey, United States Dr. Squatch Full time

    **Why We Exist and What We Do**: **About the Role**: Dr. Squatch, a disruptive leader in the personal care industry, continues to grow. We're looking for a visionary Head of Integrated Marketing to join our passionate team. As the Head of Integrated Marketing, you'll lead the strategy in crafting a seamless omnichannel experience that captivates our fans...

  • Marketing Coordinator

    3 weeks ago

    Marina del Rey, United States HRO Inc Full time

    The Entry Level Marketing Coordinator will support the efforts of the marketing department and perform a variety of functions in a fast-paced startup environment. Successful candidates will possess excellent communication skills, a positive attitude, a strong work ethic, a strong sense of professionalism, and the ability to work within a team. Job...

  • Director of Brand Marketing

    7 days ago

    Marina del Rey, California, United States Dr. Squatch Full time

    Why We Exist and What We Do:At Dr. Squatch ), we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work...

  • Farmers Market Salesperson

    2 weeks ago

    Marina del Rey, United States True Pet Kitchens Full time

    We are hiring _IMMEDIATELY!_ We are seeking people who are energetic and outgoing, to sell products and manage our farmers markets. Must be very reliable and have a passion and knowledge for pets. We are looking for people who can help us at one or more of the following locations: Marina del Rey, CA - Every Saturday from 8:00am - 3:00pm You will begin...

  • Marketing and Corporate Communications Coordinator

    3 weeks ago

    Marina del Rey, United States SmartyPants Vitamins Full time

    The **Marketing and Corporate Communications Coordinator** will play a pivotal role in supporting the development of SmartyPants communications collateral across various segments of the company and will serve as the culture champion and coordinator. The Marketing and Corporate Communications Coordinator must be an organized multitasker, able to handle many...

  • Brand Marketing Specialist/ENTRY LEVEL

    4 weeks ago

    Marina del Rey, United States HRO Inc Full time

    H!ERO is a leading direct sales and marketing firm located in the greater Long Beach area. We have been operating, growing, and expanding into markets nationwide over the last few years. We take a direct approach to bridge the revenue gap our clients experience so that we can target hard-to-reach markets and cost-effectively expand our client's footprint....

  • Brand Marketing Specialist/ENTRY LEVEL

    1 month ago

    Marina del Rey, United States HRO Inc Full time

    H!ERO is a leading direct sales and marketing firm located in the greater Long Beach area. We have been operating, growing, and expanding into markets nationwide over the last few years. We take a direct approach to bridge the revenue gap our clients experience so that we can target hard-to-reach markets and cost-effectively expand our client's footprint....

  • Lifecycle/email Marketing Associate

    3 weeks ago

    Marina del Rey, United States Dr. Squatch Full time

    **Why We Exist and What We Do**: **About the Role**: This role will report to the Sr. Manager of Lifecycle Marketing This is a full-time, hybrid role with company benefits based out of Dr. Squatch HQ in Marina del Rey, CA. The anticipated hybrid schedule for the role is three days per week at Dr. Squatch HQ, but you'll want to be there more frequently with...

  • Lifecycle Manager

    3 weeks ago

    Marina del Rey, United States 24 Seven Talent Full time

    FT/Direct Hire$85k-$100k Hybrid in Marina Del Rey-3 days onsite Our client, a premium men’s and women’s apparel brand is looking for a dynamic and results-driven Lifecycle Manager to join their team. Looking for someone with strong retention marketing, email/sms campaign, and loyalty program experience. Responsibilities: • Oversee our lifecycle and...

  • Lifecycle Manager

    3 weeks ago

    Marina del Rey, United States 24 Seven Talent Full time

    FT/Direct Hire$85k-$100k Hybrid in Marina Del Rey-3 days onsite Our client, a premium men’s and women’s apparel brand is looking for a dynamic and results-driven Lifecycle Manager to join their team. Looking for someone with strong retention marketing, email/sms campaign, and loyalty program experience. Responsibilities: • Oversee our lifecycle and...

  • Associate CRM Manager

    2 weeks ago

    Marina del Rey, California, United States The Bouqs Company Full time

    The Bouqs Company is changing the world one bouquet at a time We're looking for a flat-out awesome Associate CRM Manager to join our team.Reporting to The Bouqs Company's Senior CRM Manager, you will play a critical role in managing and optimizing our CRM strategies to enhance customer engagement, loyalty, and lifetime value. This role involves executing and...

  • Branch Manager

    2 weeks ago

    Marina del Rey, California, United States First Citizens Bancshares, Inc. Full time

    Join First Citizens Bank to be part of a stable and unique organization! With a rich history of 120 years, First Citizens Bank is not just your regular banking institution. Whether we are well-established in your area or venturing into new markets, we are providing great opportunities for individuals like you to join us on this journey. We are on the...

  • Associate CRM Manager

    3 weeks ago

    Marina del Rey, United States The Bouqs Company Full time

    The Bouqs Company is changing the world one bouquet at a time! We're looking for a flat-out awesome Associate CRM Manager to join our team.Reporting to The Bouqs Company’s Senior CRM Manager, you will play a critical role in managing and optimizing our CRM strategies to enhance customer engagement, loyalty, and lifetime value. This role involves...

  • Sales Manager Level 2

    2 weeks ago

    Marina del Rey, California, United States Marriott International Inc Full time

    Job DescriptionJOB SUMMARYThe position is accountable for proactively soliciting and handling sales opportunities. Ensures business is turned over properly and in a timely fashion for proper service delivery. Conducts day-to-day activities related to sales with a focus on building long-term, value-based customer relationships that enable achievement of sales...

  • Sales Manager Level 2

    4 weeks ago

    Marina del Rey, United States Marriott International Inc Full time

    Additional Information Level 2- Group Job Number 24038369 Job Category Sales & Marketing Location The Ritz-Carlton Marina del Rey, 4375 Admiralty Way, Marina Del Rey, California, United States VIEW ON MAP Schedule Full-Time Located Remotely? N Relocation? Y Position Type Management JOB SUMMARY The position is accountable for proactively soliciting and...

  • Sales Manager Level 2

    3 weeks ago

    Marina del Rey, United States CareerBuilder Full time

    Additional Information Level 2- Group Job Number 24038369 Job Category Sales & Marketing Location The Ritz-Carlton Marina del Rey, 4375 Admiralty Way, Marina Del Rey, California, United States Schedule Full-Time Located Remotely? N Relocation? Y Position Type Management JOB SUMMARY The position is accountable for proactively soliciting and handling sales...