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Associate CRM Manager

3 months ago

Marina del Rey, California, United States The Bouqs Company Full time
The Bouqs Company is changing the world one bouquet at a time We're looking for a flat-out awesome Associate CRM Manager to join our team.Reporting to The Bouqs Company's Senior CRM Manager, you will play a critical role in managing and optimizing our CRM strategies to enhance customer engagement, loyalty, and lifetime value. This role involves executing and analyzing multi-channel CRM campaigns, leveraging data to draw actionable insights, and collaborating with cross-functional teams to drive the success of our CRM initiatives.

Responsibilities:

Support ecommerce, subscription, and growing retail business through retention strategies Assist with the planning and own execution of email and SMS campaigns Thoroughly QA campaigns for seamless execution and mobile optimization, while utilizing email rendering client (Litmus, Email on Acid, etc) Support in crafting project briefs using our project management tool Create highly targeted and segmented audiences for tailored campaigns Implement strategies to optimize touchpoints across the customer lifecycle Utilize data analytics tools to track customer behaviors, preferences, and trends Monitor and analyze CRM performance, providing actionable insights to improve future campaigns and automations Provide support for A/B testing and other marketing experiments to drive continuous improvement Help manage relationships with CRM software vendors and other third-party partners Monitor deliverability by leveraging Postmaster Tools and ensure compliance with CAN-SPAM laws and CCPA regulations Stay updated on the latest CRM technologies and best practices, making recommendations for enhancements as needed

Qualifications:

2+ years of experience in CRM/Retention/Loyalty, experience in the e-commerce or retail industry is a plus Bachelor's degree in marketing, business, and/or a related field Proficiency in CRM software Sailthru, Attentive, Decile) and marketing automation tools (Wunderkind) Knowledge of Excel, web analytics tools (Google Analytics), HTML/CSS Flexible to pivot with competing priorities Strong analytical skills with experience in data analysis and reporting Excellent written and verbal communication skills Ability to work collaboratively in a fast-paced, team-oriented environment Detail-oriented with strong organizational and project management skills

Compensation & Perks:

Competitive Base Salary Range of - USD + Equity Package Health, Dental & Vision with 100% employee coverage 401k Matching Three Weeks Paid Vacation Discounts on The World's Best Flowers (obviously)